Carl F. Bucherer New CEO and EVP Sales

The Bucherer Group has been able to secure the services of Sascha Moeri as new CEO for the globally in the premium segment positioned Carl F. Bucherer watch brand. He will take over the tasks of CEO from November 22, 2010.

New CEO appointed at Carl F. Bucherer.

Sascha Moeri takes over the management of the Lucerne watch brand.

Change within the Executive Board of Carl F. Bucherer.

David Vallata to be appointed Executive Vice President Sales of Carl F. Bucherer.

Sascha Moeri was Vice President at Milus International in Biel from September 2002. In this function he was, on the one hand, involved in the new start of the company and in the definition of the marketing strategy and product range, and on the other, jointly responsible for the development of the brand's distribution in over 30 markets. He has gained his well-founded national and international knowledge of the industry in companies such as Michel Jordi and the Swatch Group. Sascha Moeri has a degree in business studies and the Bachelor of Business Administration (B.B.A.), and while still working, graduated as an MBA in joint degree studies at the New York State University in Albany and at the Lorange Institute Of Business, Zürich (formerly the GSBA in Horgen).

«We are convinced, that with Sascha Moeri at the helm, the ongoing successful development of the Carl F. Bucherer brand will be assured», declared Guido Zumbühl, CEO of the Bucherer Group.

After two years as Managing Director Asia Pacific, David Vallata is as of November 1, 2010 appointed Executive Vice President Sales of Carl F. Bucherer.

Since 2009, David Vallata was responsible as Managing Director Asia Pacific based in Hong Kong for the brands growth in Asia and for its affiliates in Hong Kong, Taiwan

and Japan. After his appointment as Executive Vice President Sales, he will remain responsible for this important region. In addition, he will take over the global sales

responsibility of Carl F. Bucherer. In this position, he will be a member of the executive board of Carl F. Bucherer. Until mid 2011, David Vallata will execute his responsibilities half out of Hong Kong and half out of Lucerne and will be repatriated to Switzerland in the second half of 2011 to represent the Asian Pacific region at the brand's Headquarter in Lucerne.

David Vallata holds a bachelor's degree in Business Studies. He worked as Junior Consultant with Credit Suisse Financial Services in Zurich, as well as in various positions with a Swiss watch brand. In 2003, he joined the Carl F. Bucherer sales team, and from 2005 to 2007 was Managing Director in Taipei, where he spearheaded the development of the affiliates in Taiwan and Japan.

"Thanks to his many years' experience in the watch industry and in various Asian markets, David Vallata will make a considerable contribution to the further global development of our Brand", says Guido Zumbühl, CEO of the Bucherer Group.

About Carl F. Bucherer

Carl F. Bucherer, registered as Bucherer Montres S.A., is an independent company with over 90 years competency in the production of luxury watches. The Manufacture brand stands for uncompromising quality and aesthetic products with stylish design. It combines the finest watchmaking craftsmanship with the highest jewelry competency. The name recognizes the pioneering achievements of the company's founder of the same name, Carl Friedrich Bucherer.

The Carl F. Bucherer brand was launched in 2001, with the objective of giving more strategic emphasis to its manufacturing expertise, which had already been successfully demonstrated since 1919. As the only watch brand located in Central Switzerland, Carl F. Bucherer produces and markets exclusive ladies and gents watches, thereby building the second arm of the Bucherer Group. Today, the Bucherer Group is managed by the owner-family's third generation in the person of Jörg G. Bucherer.

It took the Carl F. Bucherer team only a short time to develop an effective distribution network and create international consumer awareness for the brand. Carl F. Bucherer strengthened its market position as a progressive watch manufacturer in the premium segment with its own workshop for the development, research and production of manufacture movements, Carl F. Bucherer Technologies SA in Ste-Croix, and with the launch of its manufacture movement CFB A1000.

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