Bulgari Watch Case Design & Production
Manufacture

Bulgari Watch Case Design & Production

By pingtsai · Sep 21, 2013 · 10 replies
pingtsai
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Making Cases at Bulgari: What Does a Designer's Workstation Look Like? A window seat at work can be a highly coveted spot when you have a long day ahead of you. Deep in thought... The inception of all case production is likely to begin here, in the development office where the concept of a watch cas

Making Cases at Bulgari: What Does a Designer's Workstation Look Like?


A window seat at work can be a highly coveted spot when you have a long day ahead of you. 


Deep in thought...


The inception of all case production is likely to begin here, in the development office where the concept of a watch case is turned into working reality. In this crucial initial step, the ideas and drawings of the watch designers are digitally translated into designs that are physically capable of being produced. Final technical drawings are implemented and the programming for the CNC machines in production is done.  


During this phase, there may be compromise being made between parties. Just as architects and civil engineers may grapple between differing viewpoints for a successful building, such is also the case with watch designers and machinists who must also find middle ground between an artistic concept and a functional mechanism. With enough exchange between the experts, a successful design can always be found that preserves the essence of the design and fulfills the restrictions for production. 


Photos courtesy of Don Corson

The watch case design is finalized using 3D-CAD software followed by machine programming. This is done using CAM software which simulates the movements of the cutting tools and the workpiece. The technical process allows for optimization of the tool paths and assurance that the part can be made quickly and safely.


What do you look for in a watch case when buying a watch?


More on Bulgari casemaking to follow soon.



This message has been edited by pingtsai on 2013-09-21 10:06:30 This message has been edited by pingtsai on 2013-09-21 10:07:10
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The Discussion
FO
foversta
Sep 21, 2013

And maybe you will give us later some examples of 3D printing! About your question, it is quite difficult to answer you. I have so many parameters to take into account. I expect from a case a complex design... which has to look simple! (I don't know if I'm clear) In other words, I would like to see smooth and fluid lines and a perfect coherence with the spirit of the watch and its dial. It is the reason why I have to judge the watch as a whole. Last comment: the comfort on the wrist... and in th

MT
MTF
Sep 21, 2013

I agree with FrX above about the factors for choosing a watch case by BVLGARI or any brand. The complex case should look simple or effortless. The finishing should enhance the design. The case and strap/bracelet should meld harmoniously and be proportional in form and function ; rather than struggle to achieve some fantasy "superlative" like 'world's biggest watch' etc etc. The comfort on-the-wrist should be the raison d'etre of the case-lugs-strap/bracelet-fastening system ; a complicated desig

PI
pingtsai
Sep 23, 2013

Thank you for your answer. You are right, there are so many things to consider and each watch is different and has its own unique qualities that make it appealing. Hmm, 3D printing, will have to try to dig some up :) Thanks again and agree on the Octo.

AR
Arie - Mr Orange
Sep 23, 2013

Aas we cannot argue about taste (or should not) beauty would be wrong to put down - original design (so not a mix of a nautilus and a royal oak) - timeless but strong design that will last for decades if possible - !!! comfort !!! a watch thats does not wear comfortable won't get much wrist time

AN
AnthonyTsai
Sep 23, 2013

For me, here are some quick thoughts off the top of my head: 1) Original designed case. Not the boring round case. 2) I like cases w/ different finishing combined - polished, brushed, PVD'ed, etc. But it all has to be put together harmonious! 3) Strong features of the case which give the case it's recognition 4) Comfort & wearability - are there awesome movable lugs like on my Bulgari P10 Diagono X-Pro? :) 5) Size preference - I like larger sized cases. Cheers, Anthony

PI
pingtsai
Sep 25, 2013

Seems like comfort is a common theme and crucial point to consider.

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