WPS member · Independents forum
26 replies3758 views5 photos
In the competitive landscape of independent watchmaking, pricing strategy can be as intricate as the movements themselves. WatchProSite contributor m2 initiates a compelling discussion on Brette's approach, highlighting the brand's impressive finishing and design while delving into the industry's reaction to its pricing. This article explores the community's perspective on value, craftsmanship, and market dynamics within high horology.
This looks amazing. I have had the chance to handle one of the other variants in-person and was really impressed. Iām excited to see how the brand develops once they introduce some complicated pieces.
Interesting tidbit from the hodinkee article:
I've heard some pushback at GPHG voting from independent watchmakers who thought Brette's pricing strategy was too aggressive. The feedback was that Brette's low prices misrepresented the actual cost of watchmaking at this level, which understandably could have a ripple effect on their businesses. Brette admits that the souscription pieces weren't profitable; call it a miscalculation or maybe even a business move to get attention. The current CHF 85,000 price tag represents a margin for him that will ensure long-term success and budget to create that team to maintain the success.
Pics from hodinkee
Key Points from the Discussion
- The exceptional level of finishing and intricate details in Brette watches justify a significant premium, even for time-only pieces. The experience of 'digging' into the watch to discover these details adds considerable value.
- The pushback from other independent watchmakers regarding Brette's pricing is unwarranted, as CHF 85,000 is still a substantial sum. This competitive pricing could force other brands to elevate their craftsmanship or adjust their own pricing, benefiting consumers.
- While finishing is currently a key trend, the long-term importance of finishing versus complications in independent watches is debatable. A balance between complication, finishing, and overall aesthetics is crucial for enduring appeal.
- A lower, more accessible price point for independent watches could ultimately strengthen demand across the board, making these brands more accessible to a wider audience.
- The significant price increase from Brette's initial offerings, a CHF 30,000 jump, has caused some collectors to reconsider, despite the watch's excellent design and craftsmanship.
- It's important to consider whether Brette's finishing and overall offering truly differentiate it from established independent watchmakers like Voutilainen, Soprana (Pratt), Ferrier, or Jurgensen.
Advertisement
Continue the conversation
This thread is active on the Independents forum with 26 replies. Share your knowledge with fellow collectors.
Join the Discussion →
