Breguet New Retail Design Concept at Wynn Las Vegas

October 22, 2012. Las Vegas , NV —Breguet continues to expand its brand in North America by joining the new luxury watch destination in Las Vegas, Wynn & Company Watches at the Wynn Las Vegas. Located in the Wynn Esplanade, the new store is the premier shopping destination for watch aficionados offering renowned timepiece collections from industry leaders. A private cocktail reception was held on the evening of October 18^th at the new store location and was attended by esteemed clients of the brand and notable community leaders.

Breguet Unveils New Retail Design Concept at the Grand Opening of

Wynn & Company Watches in Las Vegas

For the first time in North America, this Breguet salon features the brand's latest retail design concept: elegance. The dominant color is walnut warm brown highlighted with leather fittings. Pearly glass walls recall the Breguet famous hand guilloche arabesque decorations of the "Clous de Paris" dials. Exploring these premises will allow Breguet's customers the ability to admire the dexterity required by the art of guilloche work and the finesse of the chamfering, polishing and chasing operations that make each Breguet watch unique.

Breguet currently has five boutiques in the U.S. located in New York City, Beverly Hills, Las Vegas and Bal Harbour.

 

About Breguet

The world's number one luxury watchmaker

Since it was acquired by the Swatch Group in 1999, Montres Breguet has rapidly moved into the world number one position in luxury watchmaking. Its new products, the true measure of brand dynamism, and its capacity for innovation continue to be a priority. To such an extent that the creativity and ingenuity of Breguet have not run out of steam with the passage of time, but rather have grown, since the number of patents granted under the leadership of Nicolas G. Hayek exceeds the number of inventions recorded by its founder, A.-L. Breguet (1747–1823). Today the brand is continuing to reinforce its dominant role in the development of watchmaking mechanics by devoting very significant investments to research and innovation, as well as to the actual Breguet manufacturing site, which has been enlarged and expanded with new facilities and infrastructure as well as sophisticated machinery. Emphasis has also been placed on recruiting highly qualified watchmakers. A team is ceaselessly working on the design and production of new models that interpret the brand's esthetic values in a novel manner, and on completely original mechanisms that will drive the timepieces of tomorrow. At the heart of the brand's strategy lies the perfecting, through synergies with the Swatch Group, of innovative manufacturing procedures. This demonstrates its historical capacity for constantly reinventing and revolutionizing watchmaking, in order to satisfy the requirements of its extremely sophisticated clientele. It was with this objective in mind that a prestige jewelry line was launched in 2002, with resounding success. www.breguet.com

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