Brand Boutiques: Value or Overrated?
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Brand Boutiques: Value or Overrated?

By dr.kol · Jan 10, 2014 · 47 replies
dr.kol
WPS member · Horological Meandering forum
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Dr.kol initiates a compelling discussion on the value and necessity of brand boutiques in the luxury watch market, sharing his varied personal experiences across several prestigious brands. His post questions whether boutiques truly offer added value compared to authorized dealers or grey market options, sparking a rich debate among collectors.

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My feelings are very mixed. Let me explain my very limited experience:

A. Lange: I visited their Boutique in Dresden. The lady serving us was very cold but polite but I did not feel very welcomed. Not even a cup of coffee or a glass of water was served. I had on my wrist Lange Perpetual in Platinum.

Blancpain: I visited the Boutique in Zurich many times. The staff was outstanding and polite. As a result I bought a watch and later I was invited to the "Farm". Every time I visited them in Zurich, I was offered a glass of champagne or a cup of coffee. I always feel good when thinking about Blancpain and their Boutique. I would not buy this brand from nowhere else.

Breguet: I always had fantastic service in Zurich while in Geneva they failed to organize even a strap. The visit in Zurich were pleasant and in Geneva just opposite. Finally in the London Boutique they repaired a folding clasp of my wife's Reine de Naples that was totally bended in Geneva. Furthermore, London Boutique ordered a made-to-measurements strap and later mailed it my home. Refreshing drinks were served in Zurich and London.

Cartier: Absolutely outstanding service in Tokyo, NYC, Paris, London, Zurich, Lugano and Geneva. People were well-trained, polite and friendly and when spending a longer time in the Boutique, some refreshments were served.

JLC: When I bought my first watch from Paris Boutique, the service was very good. Last spring I visited a party where there were too many people. However, I got some time with the new Manager. I ordered the new blue dial Reverso and asked for some information about the finest ladies' watches with 101 movement. I never got my watch and I ordered it yesterday from a gray dealer. To replace my idea to give a JLC high end watch as a present to my wife when she soon gets a baby, I just visited a Brand Boutique giving good service. So the baby is not yet born but the presents are in my safe.

Patek Philippe: I have a lot of experience about Geneva, Paris and London Salons. I have always received absolutely fantastic service and the people have helped me to make true my sometimes stupid ideas.

Zenith: I have been lately in contact with the Geneva Boutique and they seem to be very good.

Vacheron Constantin: When I visited the 2nd Geneva Boutique, they showed me their collection from iPad. They promised to order a watch from the main Boutique to show it to me if "I promise to buy it". They told that it would take just 10 minutes to get the watch to the Boutique from the main entity. Even I got a cup of coffee while sitting and watching the screen of iPad, I wasn't impressed.

So my question is: are Brand Boutiques needed? Do the clients get any added value there?

I know that I will always buy the Cartier goods from Cartier Boutiques, new Pateks from their Salons and if I need a Blancpain, I'll travel to Geneva. But in general I must say that a good AD or a very good Grey Dealer are offering better service than a lousy Brand Boutique.

What kind of experience you have?

Best, Kari




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PS
psychotic
Jan 10, 2014
Boutiques in Asia

My experience with boutiques center mainly in Hong Kong and Tokyo. For the latter, the staff were very courteous. No refreshments were served but the guys in the boutiques stores always served with a smile. There was less chatter on watch features but that's understandable given the language barrier. I eventually settled on an IWC Aquatimer Chronograph in blue and orange. I find the service in Hong Kong slightly different. While they may not always serve you with an outward smile of the Japanese

CH
Chopper88
Jan 11, 2014
Why not just tell them?

99% of the stores of any kind I visit, someone asks me if they can help me. I just tell them "No, I'm just browsing right now, but thank you for asking. I'll come to you if necessary". Or something like that, depends on where I'm at at the moment. I don't want to offend you, but I feel it's rather rude to 'ignore' someone until they "get the clue". When someone keeps bothering me, I just tell them they need to leave me alone in a respectful way. Handling both types of salespeople these ways seem

PS
psychotic
Jan 11, 2014
Sorry for not explaining myself properly...

Yea, I do tell them that I'm currently just browsing. Most of them get it right away. However, my point is that when I'm the only one in the store, I always feel their presence a few feet away from me or in some cases accompanying me. If I see that sales are occupied with other customers (esp a particular type of customer - not going to be mentioned since some may take it offensively) then I feel "safer" walking in. My wife and I have a running joke. We see sales as sharks and customers as fatty

CH
Chopper88
Jan 12, 2014
Now I see

And I know the feeling. It doesn't happen very often, but I understand what you mean now, you feel their eyes following you, taking mental notes of where you stop and watch for an extended amount of time etc. Although I must say, that only happens to me very rarely, or I just might not be noticing it :) There's also one particular thing that I truthfully hate, which is related to the sharks and tuna joke. That's when there are multiple staff members and no customers around, and they start 'helpi

BR
Bruno.M1
Jan 10, 2014
simple … I don't want them

Not talking about how good or bad they are. I tried a few and had some great experiences. 1 I will mention … Journe in Paris. Wass there about 2 months ago and it was as it should be. Nice staff and they new what they were talking about That aside. I know MY AM so many years that I don't see a reason to buy elsewhere. He knows what I want and we have a PERFECT relationship. If brand X makes a LE which I can't buy at my AD …. I even don't want it anymore

DR
dr.kol
Jan 11, 2014
It seems that the Boutique Editions

are a new way to attract people to Boutiques. I'm sure that does not make the AD happy. I had long discussions with a Boutique Manager outside the working hours. He explained that on the long run their Brand wants to sell everything from Boutiques because: * they get the profit the retailers might make today * goods are sold with full price. Rebates and Boutiques are a rare combination. Let's see if the development goes to this direction. Best, Kari

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