Bernard Cheong's Diverse Watch Collection
Collection

Bernard Cheong's Diverse Watch Collection

By bernard cheong · Mar 8, 2013 · 13 replies
bernard cheong
WPS member · Horological Meandering forum
13 replies4341 views8 photos
f ๐• in ๐Ÿ’ฌ โœ‰ ๐Ÿ”—

Bernard Cheong's "just buying what you like" philosophy offers a refreshing perspective on watch collecting, emphasizing personal enjoyment over market trends. His multi-part series, culminating in this post, provides both new and seasoned collectors with a candid look at a diverse collection. Cheong's insights into what makes a watch truly valuable to an owner, beyond mere monetary worth, remain highly relevant a decade later.

13 collectors discussing this on the WatchProSite forumJoin the Conversation →

BTW..the purpose of these 3 posts are to give new and old timers a sample of what people buy.

I see and admire MUCH MORE beautiful and huge and incredibly sophisticated collections than mine.

These here are what I like so much that I will not be selling any...and will be using for a very long time..and passing them on.

Unlike a car, these will be easily split into 2 lots for my kids...so they could always recall an era..a great era...of watchmaking.

The HM4 is about to arrive...

 

Here are my seikos..or at least a part of what I am using now.


Then below..I love ROLEX.
I mean, here was a brand that gave a simple value for money, incredible detailing, almost as if minting currency!

AND..they don't do "yearly updates".

The old and the new..live VERY happily together.

Someday, I hope to see watches be much more like so.

AND..they actually do not cost a bomb.
Only the aftersales can be a pain.

And if one cares what others think, a Rolex gives off all sorts of mixed signals.
It is not an easily ignored watch.

But neither is a Richard Mille or an MB&F or a SEIKO GALANTE for that matter.

This weekend, a crazy Ferrari sale is going on...I have to see this just to witness human behavior.

If a car can do this.

What of these watches which are machines of status? These things do not even occupy space.

I don't know about the new Romain Jerome....it has a sense of humour, not beautiful...but I have not touched one yet.
I did like the way they executed their casework and all visible parts.
AND...they used simple movements.

As in ALL previous posts of mine...sincerely sharing.

I don't sell watches, unless I have no use for them..or they no longer fit into any of my boxes, which I do bring to work!

Sure beats a fishtank.

The Scatola is good only for SEIKOS..they fit.
Today, most watches are a bit big.




My box of unusuals...always fun and bipolar.
And the DEVON does not belong here...but for now.
It is too historical a watch.
A true american.



My favorite box..the Rolexes which I use almost daily for this year.

I was not a Rolex person so much, till they changed the size.




The sevenfriday.

A name for sure....

But it sort of is always fun to have on in my clinic.








The beautiful, but to a large extent..unaffordable price DB28.

It costs the price of a good BMW in any country but mine.
Or even an Aston Martin.
Pain.

But it is so beautiful, it crosses into art.
You don't wish to see my other watches, but these are too precious to wear..the Opus 3 is such.
Thank God that it is still "useable" inside a box.
As it forms a collection.





The OPUS 3 is indeed incredible.

Worhty of investment..in the real $$$ kinda way.








This message has been edited by bernard cheong on 2013-03-08 08:34:56

About the De Bethune DB28 Ref. DB28

De Bethune DB28 Reference DB28

The DB28 represents De Bethune's approach to contemporary haute horlogerie, featuring the brand's distinctive floating lug design within a 42.6mm case format. This reference showcases the manufacture's technical capabilities through its extended power reserve specification and proprietary movement caliber.

The 42.6mm titanium case houses the manual-winding caliber DB2115, delivering a 120-hour power reserve. The silver dial is protected by sapphire crystal, while the characteristic floating lugs define the case architecture. Water resistance extends to 30 meters, and the watch is completed with a leather strap.

This reference appeals to collectors focused on independent Swiss manufacture capabilities and contemporary case design. The DB28 represents De Bethune's technical approach to manual-winding movements, particularly notable for collectors interested in extended power reserve complications. Production commenced in 2010, positioning this reference within the brand's modern catalog offerings.

Specifications

Caliber
DB2115
Case
Titanium
Diameter
42.6 mm
Dial
Silver
Water Resist.
30m
Crystal
Sapphire

Key Points from the Discussion

Advertisement
The Discussion
VM
VMM
Mar 8, 2013
Once again.........

.......absolutely stunned of what I see. Fantastic collection, it's funny to see that we share some watches in common, the non expensive ones. Thanks for sharing, Doc. cheers Vte :)

BE
bernard cheong
Mar 12, 2013
Now you are seeing a different stage of my life.

The stage where I can actually practice the saying of buying whatever I liked...sure..I agree..many will not be "grand collectables"..but I like them. But there was a strange time, that I like watches so much..I bought watches that I could not afford..and often had to go to great sacrifices to pay for them. Those days are long gone. But today, I still have fond memories of them. I really wish to share..if you believe in yourself..just do it. I am happy I did. I learnt...mistakes as well as good

DO
donizetti
Mar 8, 2013
what an amazing collection

thanks for taking us along ... what is the watch under the Devon, in the second picture? Best Andreas

BE
bernard cheong
Mar 12, 2013
That is the FIRST ARTYA. I bought it to take along to the Discovery Channel

I look back, and I recall Arpa making the first few watches with the metal from the titanic. He was laughed at. It was 2008. Or something around then. Today Romain Jerome...is a force to be seen. Artya is a good joke and a good humor look at ourselves. It is purposely making poor workmanship a pun on our obsessive natures. I liked it from day 1. I think that ARTYA sort of made watchcollecting less anal, and more fun, to those who did not like watches and watch collectors. I can fully understand

RO
Ronald Held
Mar 8, 2013
Bernard, these three poss show an eclectic collection of watches. what is..

The watch in the first row with the tread 1 leftmost slot? I did not consider a phillip stein for the physiological effects it allegedly has.

BE
bernard cheong
Mar 12, 2013
The Stein? It is actually a really nice watch.

I did not buy it for the effects, but for the sheer understanding of what the makers had on the market. These Philip Steins were VERY different from the earlier ones! I attach this macro of how well the dial is made... And it is like a Journe that is trimmed down. Of course it is FAR from a Journe, but it also cost a lot less...and it has the beauty of a DEEP dial..about 5mm below the crystal...and the crafted hands and dial face. Affordable, and nice, not haute horology, but also an icon of the

Continue the conversation

This thread is active on the Horological Meandering forum with 13 replies. Share your knowledge with fellow collectors.

Join the Discussion →