
Bernard Cheong's "just buying what you like" philosophy offers a refreshing perspective on watch collecting, emphasizing personal enjoyment over market trends. His multi-part series, culminating in this post, provides both new and seasoned collectors with a candid look at a diverse collection. Cheong's insights into what makes a watch truly valuable to an owner, beyond mere monetary worth, remain highly relevant a decade later.
BTW..the purpose of these 3 posts are to give new and old timers a sample of what people buy.
I see and admire MUCH MORE beautiful and huge and incredibly sophisticated collections than mine.
These here are what I like so much that I will not be selling any...and will be using for a very long time..and passing them on.
Unlike a car, these will be easily split into 2 lots for my kids...so they could always recall an era..a great era...of watchmaking.
The HM4 is about to arrive...
Here are my seikos..or at least a part of what I am using now.








De Bethune DB28 Reference DB28
The DB28 represents De Bethune's approach to contemporary haute horlogerie, featuring the brand's distinctive floating lug design within a 42.6mm case format. This reference showcases the manufacture's technical capabilities through its extended power reserve specification and proprietary movement caliber.
The 42.6mm titanium case houses the manual-winding caliber DB2115, delivering a 120-hour power reserve. The silver dial is protected by sapphire crystal, while the characteristic floating lugs define the case architecture. Water resistance extends to 30 meters, and the watch is completed with a leather strap.
This reference appeals to collectors focused on independent Swiss manufacture capabilities and contemporary case design. The DB28 represents De Bethune's technical approach to manual-winding movements, particularly notable for collectors interested in extended power reserve complications. Production commenced in 2010, positioning this reference within the brand's modern catalog offerings.
.......absolutely stunned of what I see. Fantastic collection, it's funny to see that we share some watches in common, the non expensive ones. Thanks for sharing, Doc. cheers Vte :)
The stage where I can actually practice the saying of buying whatever I liked...sure..I agree..many will not be "grand collectables"..but I like them. But there was a strange time, that I like watches so much..I bought watches that I could not afford..and often had to go to great sacrifices to pay for them. Those days are long gone. But today, I still have fond memories of them. I really wish to share..if you believe in yourself..just do it. I am happy I did. I learnt...mistakes as well as good
thanks for taking us along ... what is the watch under the Devon, in the second picture? Best Andreas
I look back, and I recall Arpa making the first few watches with the metal from the titanic. He was laughed at. It was 2008. Or something around then. Today Romain Jerome...is a force to be seen. Artya is a good joke and a good humor look at ourselves. It is purposely making poor workmanship a pun on our obsessive natures. I liked it from day 1. I think that ARTYA sort of made watchcollecting less anal, and more fun, to those who did not like watches and watch collectors. I can fully understand
The watch in the first row with the tread 1 leftmost slot? I did not consider a phillip stein for the physiological effects it allegedly has.
I did not buy it for the effects, but for the sheer understanding of what the makers had on the market. These Philip Steins were VERY different from the earlier ones! I attach this macro of how well the dial is made... And it is like a Journe that is trimmed down. Of course it is FAR from a Journe, but it also cost a lot less...and it has the beauty of a DEEP dial..about 5mm below the crystal...and the crafted hands and dial face. Affordable, and nice, not haute horology, but also an icon of the
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