Baselworld 2019: Atmosphere & Changes

foversta · 2019-03-27T15:25:23Z

Experience Baselworld 2019 through foversta's photo essay, capturing the atmosphere and changes during this transitional year for the watch fair.

foversta provides an atmospheric photo essay from Baselworld 2019, reflecting on the fair's transitional year. Having attended for a decade, foversta offers a unique perspective on the changes, including reduced attendance and significant booth relocations, setting the stage for a deeper analysis of the event's strategic future.

We all know that 2019 is a transitional year. The attendance decreased, several brands were missing...

but I enjoyed a lot the fair.

It was my 10th Basel Fair in a row. So I'm in good position to see the trends, the changes and so on.

I will write an article about my feeling and the strategic moves the organization shall consider.

For those who know Baselworld, you will be surprised by some of these pics. Hall 2.0 is closed and the brands moved to Hall 1.1. The Ateliers left their previous location.

Just one detail: when you entered the hall 1.0, you were able to see the Breiling booth on the background. Something impossible previously due to the presence of the Swatch Group booths.

Wednesday, press day... almost empty or maybe I was the first one!

View from the Breitling booth:

The Citizen booth:

The famous hole:

Hall 1.1:

The AHCI booth:

Hall 1.1:

Hall 1.0:

Do you see the Bretiling booth on the background?

Watch Incubator:

Les Ateliers:

The Ateliers pictures were taken on Tuesday (the last day) and it was obviously the quietest day!

Key Points from the Discussion

The famous 'hole' at Baselworld consistently offers an impressive aesthetic, and Citizen's booth decoration this year was particularly inspired. TAG Heuer also presented an original booth design effectively incorporating their tagline.
A long-time attendee, having visited Baselworld over 10 times, expresses surprise at the amount of empty space observed in the photos, noting they had never seen it like this before.
Another contributor, who had not visited in many years, realizes how much they miss the fair after seeing the shared pictures.
A six-year Baselworld veteran found the 2019 fair to be the most relaxed and least hectic compared to previous years.

The Discussion

AuHavrePro

Mar 27, 2019

The famous whole always looks aesthetically impressive and, this year, Citizen's booth decoration is quite inspired to my eyes (at least in images). TAG also looks to have had an original booth design with their tagline effectively incorporated . Cheers, Filip

VMM

Mar 27, 2019

Many years since my last visit, looking at your pictures I've realized how much I miss it. Vte

Watchonthewrist

Mar 28, 2019

I have been going to BW for 6years now and this one was by far the most relaxed and less hectic one imho.

stere

Mar 28, 2019

Thanks for your Report. I'm really surprised by lot of empty space...I was at BW at least 10 times but i've never seen this. This year I missed the fair but looking back I'm not worry about it. stere

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