Innovation
AuHavrePro's original post, featuring a video from Harry's Garage, sparks a crucial discussion about Jaguar's strategic direction and the future of its design language. This thread delves into whether the showcased concept car truly signals a new era for the brand or merely serves as a design exercise to gauge public reaction. The community's insights offer a multi-faceted perspective on Jaguar's potential transformation, from design philosophy to retail strategy.
The first car actually hitting the market should be a 4 door GT in the vein of a Taycan. Curious about the packaging, if the proportions remain similar, as there’s no practical need for such a long hood (unless the storage space is mostly frunk). The low ride height and long doors are pure concept car and will - like Mike pointed out - not reach production in this form. The 500 mile range is useful but not revolutionary for 2026 and neither is the top up of 200 miles in 10 minutes. Hopefully the
I don't like to bash an honest effort, but what ends up on the road will indubitably be very different from this fantastical design exercise........
But aside from that what I find interesting is the strategy of opening what might be called boutiques or (cos French sounds exclusive or fancy, innit) ‘maisons’, starting in Paris (the centre of fashion and luxe, after all) and then London. This is different from dealerships: car actually being sold as luxury accessory… Best E.
At least here in Miami, you have Tesla and Lucid showrooms in upscale shopping malls. I read somewhere that Tata is taking this small scale infrastructure approach to supporting Jaguar so that if the brand fails, the vehicle platforms and showrooms can easily be converted to Land Rover.
Till now not a huge fan tbh . Lets hope that will change when a road car is released
And the couple of main points are 80% customers for whom it will be the first Jaguar, the last healthy period for the company when people bought Jags (in the UK at least) was the early 1990s and a lot of references to the E-Type. The stone interior might be weird for HM but will soon feature in dealerships of German car brands as well, and the driving experience seems to be focused on less in the communication. That’s perhaps not as surprising at this point as there are almost two years before t
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