Manufacture
KIH provides an exclusive look into Audemars Piguet's presence at SIHH 2015, featuring interviews with key senior management. This post offers rare insights into the brand's leadership, design philosophy, and marketing strategies directly from the executives shaping its future.
Mr. Francois-Henry Bennahmias was born in Paris and his first career was โpro golferโ. He went up to 25 th ranked in France, and then he started the new career in the luxury goods. He first was in the high-end apparel industry before joining the high-end watch industry. He joined Audemars Piguet in 1994 and in 3 years he was transferred to Singapore, and then France, Germany, Spain, Switzerland, Brunei, Australia, and Malaysia. Then he was appointed to be the CEO of Audemars Piguet North America
Thanks KIH. I've learned a lot from FHB just from his answers. 1) Well he's no JC Biver that's for sure and that's a real shame. 2) Some of his answers were flippant and bordered on the offensive. 'No tower went down.' Can't believe a CEO would even say such a thing in such a derisive way. Again he should learn a thing or two from JC-he'll be a better leader and general person for it. Very uninspirational and flippant in my view. Thanks again KIH for taking the time to do this.
.. he just said that the economic turbulence, which is now represented by the rise of Swiss Franc, is not something we should make a big deal of. It is part of life and there is not much we can do, so we just go on doing what we can. That is what he said. Where did you find it "offensive" here? Sorry, I just don't get what you mean... Would you elaborate? Ken
Sure KIH. It's the arrogant way he comes across-'it's only money and things like no tower went down.' Well to some customers who have to save for their watches money is a factor and when he mentions that no tower went down is a clear referral to the twin Tower tragedy in NY with 911. Put another way KIH-how would you have felt if he said well no nuclear reactor was compromised because of a tsunami so no problem? I don't want to pick a fight and this has nothing to do with you but his answers are
Why do you always mention JC Biver as an example?I am not saying he is not but I wonder...just curious.. What Francoise Bennahmias stated seems ok to me,perhaps not in line with prefabricated press answers we are used to ,perhaps little direct but God Bless a bit of spontaneity . ......it seems that, these days, finding extreme ways to"take offence" is a favourite sport for many. Mo
The key message is that whatever the Swiss National Bank did to the foreign exchange cap is just about money. It's not a Life or Death issue. This pays respect to those alive or dead by raising them above 'mere money'. Reading things that are not there and extrapolating colloquial imagery is more dangerous. It is now common usage to refer to 2004 Indian Ocean tsunami, 2011 Tohoku earthquake and (yes even) the 2001 NYC towers as metaphors of extreme disaster. We can only cope with Evil when we ca
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