Audemars Piguet Royal Oak Offshore Jarno Trulli
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Audemars Piguet Royal Oak Offshore Jarno Trulli

By AnthonyTsai · Oct 5, 2010 · 21 replies
AnthonyTsai
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AnthonyTsai reports on Audemars Piguet's 135th anniversary celebration in Tokyo, which also served as the launch event for the Royal Oak Offshore Jarno Trulli Chronograph. His post offers a glimpse into the brand's innovative approach to product launches, featuring holograms of the founders and a high-energy, club-like atmosphere. This event highlights AP's strategy of blending heritage with contemporary lifestyle to introduce new limited editions.

Tokyo, October 5th 2010: Audemars Piguet Japan held the Audemars Piguet 135th anniversary and new product launch party in the "Choice!" restaurant on the third floor of the city's prestigious Ark Mori building. The event was attended by a total of 500 guests including VIP, celebrities and media.

 

Audemars Piguet celebrates its 135th Anniversary and the launch of a high-powered new product



Mr. Go Mugino, Chief Executive Officer of Audemars Piguet Japan, welcomed guests with a speech in which he stated that: "Audemars Piguet has consistently forged its history through an innovative and challenging spirit. Today's announcement of a special new product will be a fresh chapter in the company's ongoing story."

 

After the speech, Mr. Mugino introduced the evening's first "special guests":  the two brand founders Jules-Louis Audemars and Edward-Auguste Piguet appeared in a hologram to greet attendees at the Audemars Piguet 135th anniversary event. Through the wonders of technology, they talked about the history of AP and the watch industry in general, and how things have changed since the time they first started. Various historical watches representing 135 years of history, specially flown in from the Audemars Piguet Museum in Le Brassus, were displayed in the same area.

 

After the surprise appearance of the company founders in the first zone, the party moved on to the next zone of the venue, representing the very latest from Audemars Piguet, where guests were entertained with Formula 1 simulators, nail arts, mixing by Japan's hottest DJ " DJ Hico", and live music from the Piano Jack Instrumental Jazz Band.



The last and most special guest, representing the brand's newly released watch model, was introduced by Mr. Wolfgang Sickenberg, Chief Sales Officer of Audemars Piguet. Formula 1 racing ace Jarno Trulli has been serving as Audemars Piguet ambassador since 2008, is to compete in the Japanese Grand Prix on October 8th, wearing a helmet sporting a picture of the "Royal Oak Offshore Jarno Trulli" Chronograph.

 

This new model, issued in a worldwide limited edition of 500, available as of October 6th from the Audemars Piguet Boutique located in Tokyo's Ginza shopping precinct, will be initially be launched exclusively in Japan prior to its international release by the end of the year.  




ROYAL OAK OFFSHORE JARNO TRULLI CHRONOGRAPH

 

The Royal Oak Offshore needs no introduction.  An extreme version of the legendary Royal Oak, the quintessential sports watch that has become an Audemars Piguet icon, this superlative line of timepieces embodies the talent and inventiveness that the Manufacture has dedicated to serving aesthetics and performance. Successively associated with some of the greatest Formula 1 racing drivers, such as Rubens Barrichello and Juan Pablo Montoya, it is now issued in an exceptional new limited series bearing the signature of Jarno Trulli.

 

Celebrating the partnership established between Audemars Piguet and the Italian champion in 2008, the new Royal Oak Offshore Jarno Trulli Chronograph embodies the values shared by the racing driver and the Manufacture: a passion for perfection and precision, coupled with an obstinate determination to maintain high standards. For Jarno Trulli, these values are conveyed through the excellence he displays in his career as a racing driver, a daily experience that leaves no room for rough estimates, but is instead governed by the rigorous precision that makes all the difference. These same values are also manifested in Jarno Trulli's other passion for vineyards and making his own wine, a task that calls for patience, experience and humility – all qualities closely resembling those exercised by a master-watchmaker at his workbench. For Audemars Piguet, this close sense of kinship now fi nds a fresh form of expression in the Royal Oak Offshore Jarno Trulli Chronograph.



TECHNICAL SPECIFICATIONS - ROYAL OAK OFFSHORE JARNO TRULLI CHRONOGRAPH

 

Reference
- 26202AU.OO.D002CA.01

 

Movement
- Calibre: 3126/3840, selfwinding

- Total diameter: 29.94 mm (13¼ lignes)

- Casing diameter: 26 mm

- Thickness: 7.16 mm

- 59 jewels

- 365 parts

- Up to 60-hour power reserve

- Cadence of the balance: 21,600 vibrations per hour (3 Hz)

- Variable-inertia balance with eight inertia blocks and fl at balance-spring

- Geneva-type mobile balance-spring stud-holder

- Three-position winding stem

- Finishing: all parts meticulously decorated: mainplate circular-grained; bridges rhodium-plated, chamfered, snailed and adorned with Côtes de Genève motif. Diamond-polished jewel sinks, diamond-polished sinks and chamfered spokes on the wheels; chamfered screw rims and slots. 22-carat gold oscillating weight with anthracite grey galvanic coating.

 

Case
- Forged carbon case middle, Cermet bezel, crown and pushers in sand-blasted titanium, sapphire crystal back in sand-blasted titanium

- Diameter: 42 mm

- Thickness: 15.65 mm

- Back engraved with the inscription Royal Oak Offshore Limited Edition - Jarno Trulli

- Water resistance: 100 m

 

Dial
- Anthracite grey with exclusive "Méga Tapisserie" motif, silvered counters, applied hour-markers and hands in white gold with red luminescent coating, silvered inner bezel ring.


Strap
- Black rubber, sand-blasted titanium folding clasp

 

Functions
- Hours and minutes

- Small seconds

- Chronograph with central seconds hand, 30-minute and 12-hour counters

- Tachometric scale on the flange

- Date

 

 

Audemars Piguet is the oldest fine watchmaking manufacturer still in the hands of its founding families (Audemars and Piguet). Since 1875, the company has written some of the finest chapters in the history of haute horlogerie , including a number of world firsts. In the Vallée de Joux, at the heart of the Swiss Jura, numerous masterpieces are created in limited series embodying a remarkable degree of horological perfection, including daring sporty models, classic and traditional timepieces, splendid ladies' jewellery-watches, as well as one-of-a-kind creations. www.audemarspiguet.com

 

Press Release

 

This message has been edited by AnthonyTsai on 2010-10-08 09:54:47

Key Points from the Discussion

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The Discussion
AM
amanico
Oct 5, 2010

Because I love this ROO, for once. Sporty, yet elegant and sober, it has a lot of class. Nice one, AP! Best, Nicolas

HO
Hororgasm
Oct 5, 2010

the watch is actually IMHO one of the top 5 best looking ROO, but i just cannot stand another limited edition from AP. i would rather it be a standard production range!!

LE
Le Chef
Oct 5, 2010

It's one reason why I've shied away from considering a ROO. I'm thinking of asking AP to launch a Chicago Bears special. This version will be in dark blue and orange and will look and perform fantastically well for 3 weeks at which point it will collapse dramatically cease to work at all. There's also the Mad Men version that's finished in a cocktail shaker polished chromium case with a Jack Daniels colored dial. Around the dial are cocktail glass indices to show when drinking is permitted. Thro

KI
KIH
Oct 5, 2010

...better than the photo. Hopefully, I will post the report in a few days. One thing to share with you was that it was a club party rather than a watch launching event But it was a successful event - one of my friend (also a member here) placed an order right there. Ken

MT
MTF
Oct 5, 2010

Ken, 500 people in one hot gyrating mass, fuelled by 'chu-hai' and Grand Prix racing on Playstation 3; now -- that's a club atmosphere! I heard that a bunch of PuristS were there but could NOT find each other in the crowd.......{gasp} Regards, MTF This message has been edited by MTF on 2010-10-06 11:37:39

KG
kglaw
Oct 5, 2010

Very interested to see some live pics of this new LE offshore.

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