WPS member · Audemars Piguet forum
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ArmisT's recent discovery of Audemars Piguet wall clocks in an airline lounge sparks a fascinating discussion about luxury brand presence in unexpected public spaces. His initial surprise and subsequent query invite the WatchProSite community to share their own encounters with horological branding beyond traditional retail environments. This article explores the ubiquity and strategic placement of high-end watch clocks, offering insights into their function and value.
As I was wandering around the airline lounge waiting for a flight, I looked up a was surprised to see this line of AP wall clocks. I don’t know if there is a standard for airline lounges in different airports, but I didn’t expect to see APs. I realize that AP probably isn’t unheard of, but if I saw a line of FPJ clocks then I would be seriously impressed.
I wonder if any of you all have been surprised by wall clocks you’ve seen in airports or other locations?
Key Points from the Discussion
- Audemars Piguet wall clocks are not uncommon in various high-end aviation settings, including private jet terminals like Atlantic Aviation, Signature Flight, and Million Air, as well as select AAdmirals Clubs and watch stores.
- These large-format clocks often feature advanced functionality, such as a screen on the back for precise time and date setting, which is then automatically maintained.
- The market value for these promotional wall clocks can range significantly, with some estimates placing them in the 30-40k US dollar bracket.
- The presence of these clocks in public spaces like airports is typically a result of promotional agreements, with the brand likely covering placement costs and potentially servicing.
- While impressive in scale, the subdials on some of these wall clocks, such as the moonphase, may be purely decorative or printed rather than functional complications.
- Collectors have shared images of other oversized Audemars Piguet clocks, including a 'gargantuan floral tapisserie dial' with a 'ceramic' bezel, indicating a range of designs for these promotional items.
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