Manufacture
SJX's report on a lunch with Anonimo founder Federico Massacesi offers a rare glimpse into the brand's philosophy and design priorities. The post highlights Massacesi's background in luxury leather goods and its influence on Anonimo's emphasis on tactile feel, exceptional casework, and unique materials like bronze and Ox-Pro B "Drass" finishes. This provides valuable context for understanding Anonimo's distinctive approach to watchmaking, particularly its focus on case quality over movement complexity.
Federico Massacesi of Anonimo was in Singapore to celebrate the brand's 10th anniversary. On Friday, Citimex, distributer of Anonimo in Asia, and Dickson Watch & Jewellery, Anonimo's retailer here in Singapore, hosted a lunch for collectors to meet Federico.
Federico Massacesi
Prior to starting Anonimo in Florence, or Firenze as the Italians call it, Federico was with shoe and leathergoods maker Salvatore Ferragamo. As a result of his experience in that industry, tactile feel and textures are important to him, resulting in Anonimo's outstanding casework and leather straps.
I will admit that even after the lunch I still do not like most of Anonimo's watches. I find the dials and cases overly complicated and in some cases, unnecessarily so. But I like some of their simpler models, they are very attractive, particularly for the superb casework; the bronze and Ox-Pro B "Drass" cases are my favourite. More on that in my follow-up posts to this thread.
Here are some images of the lunch at Novus restaurant inside the National Museum of Singapore.
This message has been edited by SJX on 2008-10-10 20:59:56
This message has been edited by MTF on 2008-10-12 20:51:14
As I wrote in my main post, I find many Anonimo watches unattractive because of the complex designs. But those models that I like I find very appealing, mainly due to the case quality and material that is rarely found in this price bracket. Federico emphasised during the lunch that Anonimo is about "case, case, case"! Movements inside Anonimo are mostly ETA, with modules by Dubois Depraz, they are reliable but pedestrian movements. But Anonimo's cases are excellent, especially for their price po
The Ox-Pro B "Drass" finished cases of the Militare watches.
Twins? Louvre? Maybe? I see
where it belongs guess the man? the winder with any anniversary pieces
Hi Guys, I'm a newbie here and frm Singapore. I frequent more on WUS-Anonimo,Sinn,Glycine or Dive Forums. I'm glad to meet SJX in person at Novus. Didn't aware that U r a mod here until Massi posted a link from WUS-Anonimo. Anyway I have to thank to Citimex , Dickson and my good friend - Massi for this lunch affair. O yes, there have been some feedbacks on Anonimo finishing on their watch cases but why is it not so appealing ? As we know,Italy does produce some of the finest wares,artpieces,cars
Long before the black and red combo of some of the F1 inspired models of late, the Anonimo Militare Chrono with the Ox-Pro finish I particularly like their older range as the dials were less colorful . Cheers Noel
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