Breguet has a new CEO: Lionel a Marca.

Sep 03, 2021,07:51 AM

And what I learnt from the press release is that he is a watchmaker, too. 

Let's wish him the best for his new functions, and let's hope he will give us a killing Type XX! 



More posts: Type XX

  login to reply

Comments: view entire thread


I hope he

 By: Weems@8 : September 3rd, 2021-09:08
bring back the original Marine 2013 to 2019. And devellop a line in the price range of E4500 to E8500. I wish him luck with his new job.

Thanks, Weems.

 By: amanico : September 3rd, 2021-09:33

I'm curious.

 By: mrds : September 3rd, 2021-09:12
There's such an outstanding legacy in this brand, I hope it will get the place it deserves under competent management. I mean, from a brand perspective, Breguet should eat Lange for lunch (no offense to Lange, just using them as an example).

+1. +2. +3…

 By: Lankysudanese : September 3rd, 2021-12:39

For me it is

 By: Weems@8 : September 3rd, 2021-16:30
Albeit i pointed the bad design of the recent Marine collection.


 By: mrds : September 3rd, 2021-09:14
Did it say somewhere there's a clause in Lionel's contract that he consents to omit date windows in all future Type XX releases?


 By: mrds : September 3rd, 2021-09:45


 By: amanico : September 3rd, 2021-09:45

Thanks for the info Nico

 By: Horology75 : September 3rd, 2021-09:43
I have a soft corner for Breguet and really hope that he releases few but solid pieces and does solid marketing for the brand and what it represents . Everything about Breguet is great and on an avg I add one piece every two years .

Good! It only can get better! 👍🏻😃

 By: MCG (Markus) : September 3rd, 2021-09:55
And for the Type XX - I guess it is pretty clear that this years „only watch“ will become the „new“ Type XX. But only with black dial! ☺️

We'll see!

 By: amanico : September 3rd, 2021-09:59

Something like 3 CEOs in 5 years, let's hope Breguet gets off the backburner and starts being appreciated in Swatchgroup again.

 By: Spangles - Dr. Tabby : September 3rd, 2021-11:33
Nicolas Hayek really valued Breguet, but his sons don't really seem to.


 By: Weems@8 : September 3rd, 2021-16:33
Blancpain, JD. One of the three must move up, back, etc. Breguet a bit above Omega. Blancpain above Breguet, and JD as the ultimate luxury. What do you think? I am curious.

Breguet is probably the most underrated and undervalued brand at the moment

 By: Boris : September 3rd, 2021-11:45
I mean, when you know the history of the brand, and the level of execution they are capable of, they seem well below their potential. Here's hoping that this CEO manages to fully exploit this potential, while staying true to its DNA. Not an easy exercise.... 

Fully agree! 👍🏻

 By: MCG (Markus) : September 3rd, 2021-15:53

I am with you.

 By: amanico : September 3rd, 2021-16:32


 By: mrds : September 3rd, 2021-17:45

There are some truly gorgeous watches in their catalog…

 By: nacelle : September 3rd, 2021-13:29
Three CEO’s in 5 years, did not know that, not good. Looking forward to seeing what is in the pipeline.


 By: amanico : September 3rd, 2021-21:15

We'll soon see.

 By: amanico : September 4th, 2021-06:30

He should let WatchProSite design a definitive XX!

 By: patrick_y : September 3rd, 2021-18:57
Amanico, you're in charge of our killer XX! And after you design the watch, we need to find a leather jacket company to make us matching leather jackets!

Sounds good!

 By: patrick_y : September 3rd, 2021-21:50

Lol! I can consult on the strap too! LOL

 By: Chronometer (aka yacomino) : September 3rd, 2021-22:14

Of course!

 By: amanico : September 4th, 2021-06:29


 By: Chronometer (aka yacomino) : September 5th, 2021-13:07

Good one!

 By: amanico : September 5th, 2021-21:30

Well said!

 By: amanico : September 5th, 2021-13:50


 By: holdemchamp1225 : September 5th, 2021-13:58

I missed the announcement even though I receive regular notices from Breguet.

 By: Uncle Chico : September 10th, 2021-11:11
I would have expected more in the way of publicity, especially if they have high expectations of the appointment.