BMW Film

May 19, 2023,17:36 PM

About 20 years ago, BMW created several short films with actor Clive Owen and a number of famous film directors; including Ang Lee (Crouching Tiger Hidden Dragon), John Frankenheimer (Ronin), Guy Ritchie (Snatch), and a few more directors.  

They created a series of short films that starred famous actors and amazing automobiles from BMW's lineup.  

After an absence of many years, with a single short film reappearing in 2016, BMW has made another short film, again with Clive Owen and Dakota Fanning.  Now, 7 years later, BMW has a new film again...

Presenting, The Calm.  A short film by BMW.  Starring two famous actresses, and the all new BMW 7 series.  

The cultural impact of The Hire was substantial, it changed how other car companies advertised their vehicles.  Nissan and Mercedes followed suit with a single short film.  Luc Besson, the famous French movie director behind sci-fi films like The 5th Element, even admitted that his full length movie "The Transporter" was partially inspired by The Hire.  Its cultural impact doesn't end there, in the short films, there were secret messages, some sleuthing individuals figured out the hidden message and even met at special events where special prizes were awarded - including a BMW Z car which was won by an avid sleuthing car fan in Washington State.  

A still from BMW Film's original The Star film, directed by Guy Ritchie, it shows Clive Owen as Madonna's cheeky chauffeur.  

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Those originals were truly, well....

 By: InHavenPro : May 19th, 2023-18:01
original . I remember enjoying them quite a bit. Anyway, the new one leaves me fairly uninterested........

Fair enough!

 By: patrick_y : May 19th, 2023-18:08
And Aston Martin doesn't need to make films... They've got MGM and the James Bond franchise for that!


 By: InHavenPro : May 19th, 2023-18:14
this new one is done for a different generation with a different demographic in mind - I actually think it will work well for them. I am eagerly anticipating seeing the new DB12 in a few days ........

Me neither....

 By: InHavenPro : May 20th, 2023-01:15
Another good bit of news for Aston is that Chinese company Geeley doubled its stake to become the third largest shareholder after majority owner Lawrence Stroll (via Yew Tree Investment), and Saudi Arabia's state investment fund.... Via : www.autoblog... 

Yup, as an Aston Martin stockholder...

 By: patrick_y : May 20th, 2023-03:09
As an Aston Martin stockholder, who's very unhappy with the company's performance, this is a small respite. For a stock that's already down 70% since I bought into it. Darn, I really picked a losing horse!

Agreed. No charm. No wit.

 By: patrick_y : May 20th, 2023-03:10
As they say... Sequels rarely measure up.

Yeah... That was a little weird!

 By: patrick_y : May 20th, 2023-03:08
Since when does a driver wear such an ostentatious gold watch - that would've told the passenger a hint that this is probably not a typical chauffeur.


 By: myles721 : May 19th, 2023-19:46
I recall the Nissan Z film. Very well done…good job showcasing the many virtues of the Z.

I don't even really remember it! It was so long ago!

 By: patrick_y : May 20th, 2023-03:10
Glad someone here does! You must be a young guy!

Tremendous technology and poise being showcased!

 By: S F : May 20th, 2023-02:03
I especially like the fight sequence demonstrating all the leg room available at the back which I can relate well when my kids attempted something similar in my Lexus LS when they were younger 😂

Don't you drive a 7 series now?

 By: patrick_y : May 20th, 2023-03:13
Someone here had a Lexus LS and now drives a 7 series. I like the new 7 series, overall, but I don't find the front to be a very handsome looking machine. It's also very much taller than ever before. The previous 7 series was a better looking car in my ey... 

Yes Patrick, good memory!

 By: S F : May 20th, 2023-03:21
An Alpina B7 now. The LS was before the Aplina…Me too still trying to warm up to the design of the new 7. I like the feel, the tech.. Aesthetic wise, both front and rear lights are small for the massive size of the car…Dark colors such as black hide this ... 

Fallon McElligott

 By: le_chef : May 26th, 2023-14:22
were BMW’s ad agency in USA that created the original idea of showcasing the cars in short film format. They wrote the original storylines and recruited the directors and then the actors. It was a brave and expensive move by the client as no one knew how ...