bimbeano
10807
Real car enthusiasts ....
Oct 19, 2020,13:43 PM
... will always prefer this car above any other in the same price region .... but they have to have the opportunity to test it.
And IMO here lies the big problem Alpine faces.
When it came out in 2017, every Alpine freak wanted one, those with money bought it straight away, those without money (like me) still haven’t bought one.
By 2020 most of these guys had what they wanted, so now it is time to find a new type of customers.
The Porsche drivers on a budget buy a new Porsche when their old car is written off because they don’t know any better. Yes, most Porsches a really fine cars, so your next car will most likely be another Porsche.
Now suppose you want to replace your old Porker with a new one, you just go to your dealership and chances that on that trip you’ll get the opportunity to try an Alpine is 0,001 %.
Of all those why try the A110 more than 95% really love it.
Alpine needs to start some kind of driving experience, trying to reach the right people and convince them to try it out. Make an event out of it with good food and drinks after the test drive 😁.
Another huge problem Alpine faces is the link with Renault, many people think it’s a Renault and think Renaults suck .... bad.... . So i fear most of the Porsche drivers have an ego to defend as well, they don’t want to be seen in anything other than a Porsche.
I once talked to a guy with a brandnew fully loaded 90.000+€ Cayman S and he didn’t have a clue what engine or gearbox or whatever the car was equipped with. Just a lot of expensive carbon inlays, biggest wheels, nicest leather etc .... 🙄.
I heard that the new A110 will be equipped with the BMW 2 litre engine that also equippes the Mini Cooper S, Toyota Supra and BMW’s own 1 2 3 4 and 5 series. We will see what the future brings for Alpine.
If only .... i had some money 😁😁.
Filip