cazalea
[Seiko Moderator]
17032
Remember these shows are not for car buyers, they are for reporters
The car buyers aren't invited to press days, and the press (generally speaking) is least likely to buy a new vehicle, either because they get free loaners regularly, or because they are jaded about the whole subject.
It's true there are plenty of camera operators and related techs at these events, but by and large all the excitement, food, and drinks are to keep the blood sugar levels up for "the press" and other influential people, such as collectors (of sports cars) and celebrities..
I think there are several categories of people involved - models or celebs, who add appeal to photos of the cars, executives of the brand, and PR hostesses and hosts.
The PR women or hosts & hostesses tend to be very knowledgeable about the brand they work for and its vehicles, and relay the message tirelessly during the remainder of the weekend, week or whatever.
Here are some brand execs and designers.
President of Lincoln
A Cadillac marketing person
Peter Horbury who designed generations of Volvos and is now off training designers in China.
A bunch of students currently at the Pasadena ArtCenter College of Design
The technical guys
A hostess patiently explaining the nuances of this Infinit concept car
Porsche Brand Hostesses
A celebrity musician (I think) speaking about Lotus
Less famous, but classy combo in the Lincoln booth
More celebs waiting in the wings to tout the products
Peter Horbury who designed generations of Volvos and is now off training designers in China.
A bunch of students currently at the Pasadena ArtCenter College of Design
The technical guys
A hostess patiently explaining the nuances of this Infinit concept car
Porsche Brand Hostesses
A celebrity musician (I think) speaking about Lotus
Less famous, but classy combo in the Lincoln booth
More celebs waiting in the wings to tout the products
The "scrum"
More posts:
A historical review of Automotive New Model Launch strategy
This is the audience - the automotive press and their general media counterparts. They are the tired, the poor, the huddled masses. How do you connect with them? How do you get your message to stick in their jaded brains? I think women are a good attentio...
Nice!
Cars.. of course. "Objectifying" ladies would be called "sexist" here, so be careful ) Kidding aside, I wonder how many of those audience are actually there to see the cars... Everybody, of course, haha. Ken
There is a big difference between looking at a pretty woman
and attacking her or leveraging her employment for your own personal gain or pleasure.
Yes, that's true.
But the women in the pictures you posted are being "used". No crime, but still objectification.
I for one....
am happy that the level of objectification of women in the business has gone down considerably. Obviously, I love seeing pretty women but I detest them being used as some kind of a bait for commercial reasons . I likewise think that the best tactic is hav...
Superlative performing machines that have a touch of reliability is what works best for me!
Take away all the marketing, the pretty ladies, the food, and the alcohol. Just show me an incredible machine that I would want to own, and something of quality that I would want to keep for a very long time. And I'll flock over. Then again... I understan...
Remember these shows are not for car buyers, they are for reporters
The car buyers aren't invited to press days, and the press (generally speaking) is least likely to buy a new vehicle, either because they get free loaners regularly, or because they are jaded about the whole subject. It's true there are plenty of camera o...
Yes... You're absolutely right...
Those press day parties were quite spectacular. I still remember some of them as one had talented people on unusual custom-built super tall bicycles with drink racks hanging from an umbrella, serving drinks to a crowd. The press are spoiled!
My favorites of the girls....
are the Lambo and Maserati models, lots of leg being shown.. Wonder how would people at car shows react if men in suits were the models at the shows??
There are plenty of men in suits and of course more casual attire. They just don't get their pictures taken very often (by me)...
unless they are very sharp dressers or otherwise attract attention Cazalea ...
Booth babes + wining/dining press only goes so far....
Many brands have long relationships with the press and specific magazines, and yes you'd NOT be surprised at the 'gifts' and cars 'on loan' offered. Have journalist friends within the industry and one guy in Texas years ago was starting a car magazine and...
