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Automotive

"those working below him"

 

Well, in the long run "the fish smells from the head". Quite often the prospect and customer programs don´t fit together, have IT restrictions, limited and not appropriate budget ... and I don´t even speak about retail challenges.

Also the strategy and the goals of the management don´t fit together, quite often.

Example: One is in charge to create leads, only. One is in charge to sell cars, only. Both get huge budgets to do their jobs. But who takes care of the whole sales funnel in general? What is about the budget for qualifying leads before the sales person has to start? Who knows when we have a prospect, a cold or warm lead and do we all use the same database ...

At least the automotive industry started to think about it and tries to improve their processes. The watch industry is far behind when it comes to CRM ... And no, I don´t speak about VIP-Events and parties - only. I have the whole cycle in mind.

Cheers,
Oliver

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