But AP now makes so many versions of this 44mm Offshore with different material cases and colors, different bezel material and colors, different dial colors, different pushers and crown colors, different straps etc..... why doesn’t AP just build a custom configurator on their website, complete with all current part options, and just let the new owner configure his/her perfect combination? NIKE, as an example, are doing this for their running shoes and having great success. Watch manufacturers seem to be stuck in a one-to-few model (small limited editions) why not go the whole way for true one-to-one custom pieces?