I welcome thoughts and ideas on the upcoming AP-Marvel collaboration piece

Apr 06, 2021,04:42 AM

You all know a partnership between these two storied brands was recently announced.  A first timepiece will be revealed in a few days on April 10.

PLEASE, this thread is not for bashing.  Many of you are clearly on record in the announcement thread, and I ask you not to reply in this thread if you are not genuine about the topic I am presenting.

I am curious as to what you think / expect might be part of a watch design between these 2 brands.

I will start by saying I have never been caught up in the comic book brands.  I know people who are at the theater for opening night every time a new movie comes out.  Aside from the older Batman show and movies (and that is DC I think, at least I know something here!), I probably could only name a few Marvel characters.

That said, I expect a first watch to not be centered around a specific character, but perhaps the genre instead.  I imagine aggressive case detailing, something that has a body armor appearance.  Maybe a rubberized case?  I think of the Survivor case, and it featured many details related to the design theme.  I see that happening here.  

Would you be shocked if there were electronics, maybe a touch screen?  I would not.  

Is a CODE 11.59 case more appropriate than an Offshore case?  Perhaps rendered in titanium?

I look forward to your ideas...

More posts: Royal Oak OffshoreSurvivor Chronograph Limited Edition

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I love comic books and I've loved Marvel movies

 By: piccolochimico (aka dsgalaxy1) : April 6th, 2021-05:03
I don't know what to think of this collaboration. We all know that Iron man/ Downey Jr seems to be a real watch lover (Urwerk on his wrist), but is AP going to introduce an Iron man dial on its RO,as I've seen somewhere on instagram? I hope it won't happe... 

I would be more surprised by a simple logo on a dial than anything else.

 By: MichaelC : April 6th, 2021-05:31
I am expecting a very cool and new timepiece, not a normal Oak or Offshore with a new dial and logo.

There are a number of ways the collaboration could be branded.

 By: Uncle Chico : April 6th, 2021-06:04
A dial might be the same color as the uniform of the character. Green for the Hulk, red and yellow for Iron Man, red, white and blue for Captain America, etc. A similar approach could be taken with straps. The character could be engraved on the case back.... 

Excited to see

 By: respo : April 6th, 2021-06:11
Like you, Michael, I am not really a Marvel universe guy, but I AM very interested to see what this collaboration will yield. There is so much potential for something special to come out of this partnership. I do not anticipate anything along the lines of... 

The Survivor was so unique and specific to the weapons theme

 By: MichaelC : April 9th, 2021-04:54
One things is for sure, AP has a way of picking up on the details and bringing them to the front. Montoya, Barrichello, Grand Prix, Alinghi - these are watches no other brand came up with at the level AP did. While I have no idea how many watches might co... 

Great move by AP to bring in new younger collectors and fans of the brand...

 By: SALMANQ8 : April 6th, 2021-08:16
I think the Millenary line or a completely new design would be fun to see. As long as its uber modern and hi-tech in design and materials it will be great, just worried the results aren't too kitschy.

It will be interesting to see what comes.

 By: MichaelC : April 9th, 2021-04:56
Hope all is well you way, Sal!

I am not into this universe, so I cannot tell you whant I am expecting. But in a more general background, I am more focusing on a nice looking watch, with some exciting horological content.

 By: amanico : April 6th, 2021-08:45
So, if this is linked to Marvel or anything else, good. It is not the link which matters to me, but the watch in itself, per se. Same with the link between cars and watches. Sometimes we had good products, sometimes not, sometimes, ridiculous. Best, my fr... 

Huge +1. I am the same.

 By: MichaelC : April 9th, 2021-04:57

I expect the watches will follow the colours of the characters with subtle details that are more specific to each of them.

 By: oyster case : April 6th, 2021-10:23
Of note, during the live event it was specifically clarified that the collaboration is between Marvel Comics and not Marvel Studios. This means no product placement in films or anything to do with their marketing. There are many lesser known characters in... 

I agree with your insights.

 By: MichaelC : April 9th, 2021-04:58
Depending on the duration of the collaboration, I could see a timepiece released from various AP collections. No reason they all need to be the same.

I for one am excited...

 By: pfang56 : April 6th, 2021-11:55
I think there is incredible potential with this particular collaboration - that maintains the audacity, avant garde, and exclusivity of the brand whilst connecting with a passionate fanbase. It's clear Marvel and Disney will continue to invest and maximis... 

Appreciate your reply, Peter.

 By: MichaelC : April 9th, 2021-05:01
I have posted it countless times, I will never fault a business for doing things to help their business. This collaboration has much potential.

Loved Marvel as a kid, Love Audemars Piguet as an adult...

 By: cory : April 6th, 2021-12:45
I am really excited to see what comes from this collaboration and am sure we can expect something truly extraordinary.

That will be interesting to see for sure!

 By: MichaelC : April 9th, 2021-05:03
Lots of serious competitors at that number...

Perfect for you then!

 By: MichaelC : April 9th, 2021-05:02
I hope for extraordinary...

Black Panther.

 By: HorologyMiami : April 6th, 2021-13:55
I didn’t really love the idea of the collaboration at first.. but when you think back to the first LE offshores (EOD and T3) they were directly tied to the Terminator movies with Arnold so I don’t really have an issue with it. RM has clearly taken over th... 

Nice find..

 By: pfang56 : April 6th, 2021-15:06
An interesting read in the public domain. So there seems to be some materials innovation - combining a cellular-like / matrix like skeleton made of some hardened material and filling the rest with some softer and more precious material? Almost like creati... 

AP embraced this direction many years ago. Lots of people don't quite see that.

 By: MichaelC : April 9th, 2021-05:06
"Cultivating the customer" by building relationships, it's a great business strategy, and it started many years ago. AP House, unique customer events - as always, AP does their own thing, and they are not in business to please everyone. I adore that direc... 

An Offshore / Concept / Oak is easy to imagine as the platform for this partnership.

 By: MichaelC : April 9th, 2021-05:07
But I also see a CODE 11:59 as quite possible as a model in this collaboration at some point.

I knew you would add that photo my Friend

 By: MichaelC : April 9th, 2021-05:08
I can really imagine a unique case with aggressive detailing... something almost like a piece of armor.