Audemars Piguet

AP Price Rise?

Jan 04, 2021,09:34 AM

I note the AP UK website has removed the prices from the various pieces, I noticed this change today. Has that happened in any other jurisdictions? If so I'm assuming a price increase is imminent, which isn't a huge surprise but frustrating if you're waiting on anything.

Comments: view entire thread

Increase is around 5 %.

By: Pour le Mérite : January 4th, 2021-09:39

In GBP ?..USD has to be more than that I presume.

By: redcorals : January 4th, 2021-10:10

Swiss franc I guess.

By: Pour le Mérite : January 4th, 2021-14:13

A few brands increased on Jan 1, but at least not Rolex 👍

By: Reuven Malter : January 4th, 2021-10:52

Yes, but is Rolex still selling watches? :)

By: amanico : January 4th, 2021-23:04

Reminds me of when BMW were selling “joy”, now Rolex are just selling “dreams” as you say... an incredible feat with such high prod. numbers

By: CGJ0 : January 5th, 2021-00:52

That's it... ;)

By: amanico : January 5th, 2021-01:39

Unjustifiable in my mind £20k for a steel watch was always pushing it...

By: CGJ0 : January 4th, 2021-14:46

5% now confirmed in UK

By: Koozy : January 7th, 2021-03:36