Lange New York Boutique Visit!

Belatedly (I missed the opening event, I missed the Oktober Fest, the day before yesterday), I could finally visit A. Lange & Sohne New York Boutique.

Here it is. Notice a bit of difference from most of other boutiques in other regions.

On Madison, between 66th and 67th.

Gaetan says it took more than a few years to find the suitable location.

Obviously, a different approach for a Lange boutique.

There is the second floor, and the famous wall clock is here.

The same fixtures.....

This is new

Ah, and the kitchen cabinet

Display case is a bit different, too.

On the wall are the movements of Lange ever made - this is new!

They didn't have this special NY Boutique Edition, yet.

... and on the second floor are....

Now, showing wonderful pieces borrowed from a private collector, just for now..... Wow!

Sorry for bad color - this is PT, blue dial original PLM.

Continues....

And looking down where I entered and looked up.

This is the second floor space.

And on the other hand (near the stairs) is the watchmaker's bench where someone from Germany will sit on weekdays to handle customer service.

Secret door to the second floor

They use lots of natural lights, on both floors. Very nice idea.

And, hard-to-find pieces in their stock.

Surely, even the desk has ALS logo.

It was so very nice to see you, Gaetan, and congratulations to have such a wonderful boutique! Will stop buy whenever I visit NY.

Special thanks to Gaetan and Lange USA, Lange NY Boutique Staff (including but not limited to Lindsey), Lange Japan who has coordinated with them, and Alkis and Stacy, of course.

A very nice boutique, indeed.

Many thanks!

Best,

Ken

Thanks a lot Ken for the wonderful report!

By: foversta : October 12th, 2014-07:52

Your pictures really show the specific lay-out of the boutique and the nice decoration details. And you were welcomed by Gaetem himself! Thanks a lot for the report!

Nice photo report!

By: patrick_y : October 12th, 2014-09:32

That NYC boutique is looking good. Definitely going to be one of my stops next time I'm in NYC.

I hope you enjoy your stay in the city. Your pictures are great, its much easier to take them without a party going on! It looks like a decent percentage of the watches there are being borrowed from a collector? Tony

We were very lucky to have Gaetan in charge of the French Market.

By: amanico : October 12th, 2014-11:30

We deeply miss him. Thanks for the report, Ken. Best, Nicolas

Indeed, the 1815 tourbi appears to be thick

By: COUNT DE MONET : October 12th, 2014-13:32

but still to me it is a great piece. Many thanks for the pics. Moritz

Great post.

By: TheMadDruid : October 12th, 2014-19:11

I can't wait to get to the Boutique. It looks like Disney for adults!

Thank You Ken

By: rld : October 13th, 2014-03:35

Thanks for the very thorough report and the great photos Ken. I was at the opening when the boutique was packed with people and pictures were impossible. By the way, there are no customers in your pictures!?

It was almost closing time...

By: KIH : October 13th, 2014-03:38

.. and there was no customers, luckily!

Fantastic report Ken!

By: jrwong23 (aka watchthebin) : October 13th, 2014-19:23

I was supposed to be there with you! :P Unfortunately I am changing my work schedules and my trip to NY will be in late Oct now. Will definitely visit the Lange boutique when I am there! It does look different from the other boutiques but I like it. It lo...

Very nice report Ken..

By: jp884 : October 15th, 2014-11:19

The boutique really is spacious with the upper floor. That special collector is someone truly special indeed, a wonderful kind friend that will always make you laugh and deserving of every piece he has:) Our paths need to cross at some point my friend.