CR
[Moderator]
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New Lange prices effective 15MAR21 (in USD)
See the "Historic Data" and "Annual Prices" tabs on the spreadsheet at http://goo.gl/vWFC7Q. The Annual Prices tab shows percentage increase (if any) over the last price list.
I believe the new prices take effect in mid-March and not March 1st, but I could be wrong.
One observation: It's the end of an era. This is the first time since 1994 that Lange is not offering a basic Lange 1 in yellow gold. In fact, the only yellow gold piece on the entire price list is the Lange 1 Time Zone (ref. no. 136.021). And look at its price. Do you see what they did there? Notably, the 136.021 is priced at a premium relative to its white gold and rose gold siblings. What do we make of that? Perhaps, at long last, gold -- real, legit gold-colored gold that we call "yellow gold" -- the same color gold that we see in museums -- has finally returned to its rightful place at the head of the table. I knew this day would eventually come, when rose gold and white gold would once again bow down before their righteous god! 
[Well, maybe not, since the 136.021 is an LE of 100 -- which means there are no regular-production YG pieces anywhere on the menu.]
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New Lange prices effective 15MAR21 (in USD)
See the "Historic Data" and "Annual Prices" tabs on the spreadsheet at . The Annual Prices tab shows percentage increase (if any) over the last price list. I believe the new prices take effect in mid-March and not March 1st, but I could be wrong. One obs...
Thanks for sharing, impressive and really useful job!
PS: While I'd be surprised if the MSRP for YG becomes *higher* than for the other colors in regular editions, I noticed a recent trend to at least even out prices. (For instance, Patek's MSRP was YG < RG=WG, while now it's YG=RG=WG; I believe the same ...
Thanks for sharing this CR!
Really appreciate sharing these updates with all of us - they provide great insight into Lange and the wider market. Importantly, your production year and movement tabs are just invaluable when looking for scarce information on some of the models from Lan...
as every year, thanks a ton
but OUCH to the Triple Split price increase! Best Andreas
I’ve looked at this several times since you’ve first shared and never said thank you, so thank you.
On a quick scan I do see that the classic 1815 Up/Down has remained relatively stable in price since 2013. Less than 10% increase, today’s price versus the 2013 price. So it’s not all the bad or unreasonable.
YG- The other view is demand/sales are lower for YG so they have to make up for those high run costs (lower economies of scale). Seeing it a lot amongst other guds. It is contrary to Yellow Gold being back in vogue....
...one shud clearly be able to see this reflect in after-market prices which are more reflective of demand.
Thank you, Craig
This Craig's List is the most comprehensive source of Lange info )) WBR Serge
