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Brief article about how Lange prices Langes
May 26, 2018,17:00 PM
Stefan is a Harvard Business School professor (and Lange aficionado) who wrote a case study about the brand last year as a teaching tool. The case study itself is quite interesting, and a related article about it just came out here.
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Brief article about how Lange prices Langes
By: CR : May 26th, 2018-17:00
Stefan is a Harvard Business School professor (and Lange aficionado) who wrote a case study about the brand last year as a teaching tool. The case study itself is quite interesting, and a related article about it just came out here .
thanks CR!
By: Joepny : May 26th, 2018-17:59
Ah, I was disappointed by the article because I was hoping for more depth about the case study. It would be so compelling to find out how the big boys ALS, PP, and AP price model and what the unquantifiable value “heritage & tradition & exclusivity” trans...
I know what you mean...
By: CR : May 26th, 2018-18:07
The article is just a brief, layperson's overview. However, the case study itself takes a much deeper dive into how Lange does actually does this. It'd be interesting to see how some of those other companies -- especially the independently-owned ones like...
Thanks for sharing the article.
By: Rhyzen : May 26th, 2018-23:50
Pricing for Lange is an inherent challenge, given that the strategy is ultimately dependent on the moves of its key competitors. The other key variable, as debated extensively, is its performance in the secondary market.
Thought provoking topic!
By: Langeholic : May 27th, 2018-04:53
It seems luxury watchmakers like ALS prefer to price based on perceived value rather than supply and demand. They perceive their brand to sit amongst the gods of horology (their perception meets with reality in this instance), hence they set their retail ...