...when their main claim to fame was being avante garde (with the Lange 1, Datograph and [lately] the Zeitwerk).
IMHO, if someone is debating between a nautilus and a SS Lange in terms of which brand to enter...then they aren’t really considering the entire breadth of offerings from either brand. However, I do believe that some people are just looking for a waterproof watch in a non-precious Metal.
It’ll be interesting to see