Rapwatch
216
The real crime here is the opacity of the term 'hand assembled'
Oct 18, 2020,05:44 AM
It's not factually false, but its not true to its implied meaning to the average watch buyer ether.
The companies like to maintain the illusion of some decades experienced watchmaker obsessing over the perfect assembly of your 'precious'.
Mass production 'cheaper' movements are now assembled by dedicated stage, often of pre-made modules.
Some smaller brands and the higher tier pieces of larger ones still have the magic.
But for me, if it isn't 1 watchmaker per movement from start to finish, its not 'hand assembled'.