Ya, i agree, for me, it is a lot more about how much can they make the watch their own and I def feel that LF has made a very distinctive watch. Having said that, sometimes I do feel that at a certain price point, I do expect a inhouse watch but not necessarily at that price point (I am referring to Richard Mille, I do like some of the brands model but I still feel a bit iffy that they have such a high price point and are not completely in house) Again, very dependent on a number of factors but yet again, the most important factor is personal taste which is subjective!