The way I tend to see it, one can pull it off (regardless of their sex - male, female and in between x) only if their sensibilities are such that they minimize absolutely everything about their presentation except the watch itself.... Then, in my mind, it is self-evident that they truly care about the unique mix of horology and jewelry these masterpieces indubitably present; but I have a hunch that a good percentage of folks who will end up buying these are quite the flamboyant types all-around .... Anyway, there's gotta be something for everyone, I wholeheartedly agree on that!! Cheers, Filip