24th August 2015, Geneva Time
Hilary Rhoda personifies the Imperiale woman; as seen by Chopard.
Throughout 2015, Chopard is launching new advertising campaigns dedicated to the Maison’s four flagship collections. To embody the Imperiale woman, Chopard has chosen the charismatic and alluring fashion model Hilary Rhoda.
Chopard is above all a unique spirit true to the Maison’s founding values: a spirit of independence, freedom, exceptional creative vitality and an infectious zest for life. Passion for excellence. Respect for traditions and a willingness to challenge conventions. Know-how and daring.
Today, the Chopard spirit is expressed through a number of new advertising visuals that reveal the specific identity of each of the Maison’s four flagship collections: Happy Diamonds, Haute Joaillerie, Classic Racing and Imperiale.
To personify the Imperiale woman, Chopard called upon the photographer duo, Luigi & Iango. Creators of images with a contemporary appeal, they perpetually redefine the codes of modernity and here, pay tribute to the flamboyant nature of the Imperiale collection. Projecting balance, proportion, strength of character and a regal presence, these images perfectly reflect the identity of the Imperiale line.
The new Imperiale campaign features Hilary Rhoda
Majestic. Sculptural. Sensual. Sophisticated.
In 1994, Chopard introduced the Imperiale watch redolent with the splendours of the French Empire. Whether round, square, chronographs or gem-set, those Imperiale watches adopted an androgynous look for both men and women. The cases were sized generously for the era and the unique lugs set with carbochons ostensibly evoked Napoleonic columns. In 2010, the Imperiale watch was entirely redesigned and gave rise to a jewellery collection by the same name.
To embody this woman with her bold, well-affirmed personality, Chopard has chosen a new muse endowed with charismatic beauty: leading fashion model Hilary Rhoda. The shots were taken in a country castle near Paris. The purity of white and stark light enhance the beauty, elegance and well-affirmed personality of Hilary Rhoda in the visuals whose atmosphere and composition echo the Imperiale woman.
Imperiale 36mm watch in stainless steel set with diamonds, silver-toned dial with mother-of-pearl centre, crown set with a pear-shaped amethyst cabochon, water-resistant to 50 metres
Imperiale Cocktail ring in 18 carat white gold set with diamonds and encircling a facetted amethyst of 21 carats
Imperiale earrings in 18 carat white gold encircling facetted amethysts
Imperiale rings in 18 carat white gold encircling facetted amethysts
Imperiale pendant in 18 carat rose gold encircling a facetted amethyst
Imperiale ring in 18 carat rose gold encircling a facetted amethyst
Imperiale 36mm Watch in 18 carat rose gold, brown dial, crown set with a pear-shaped amethyst cabochon, water-resistant to 50 metres
Imperiale bracelet in 18 carat rose gold set with a facetted amethyst
Imperiale lace earrings in 18 carat rose gold set with diamonds and facetted cabochons
Imperiale lace ring in 18 carat rose gold set with diamonds and facetted amethysts
This message has been edited by MTF on 2015-08-24 00:12:11