Note: Due to technical problems I re-post this Part #3. Sorry for the inconvenience.
Hello Vintage Jaeger-LeCoultre Lovers,
After some R&R with friends I am back and ready with Part #3.
During the 70’s and onwards, like most of the Swiss watch manufactures’ JLC included begun to make Quarts movements.
You probably know that JLC used to make quartz wrist watches, MASTER-QUARTZ.
Photo credit; Nilomis.
Or Master Quartz LED like this one.
Photo credit; GregB.
Even in some Reverso JLC used Quartz movements!
And still do…
In the beginning they put a Q on the dial but nowadays I think they don’t do that any more.
Jaeger-LeCoultre catalogue, 1983.
BUT, did you know that in the 1960’s Jaeger had a clock series they branded “Jaeger Electric”?
In the beginning the “ELECTRIC” was written in uppercases but at some point Jaeger changed the writing to “electronic” written in lowercases.
Also note the change from electric to electronic!
This part of Jaeger had separate logo!
Here shown together.
Jaeger Electronic, French ad, 1962.
This logo was used on the dial of the clocks.
Difficult to see in the scan, but it’s the small smudge at 12 o’clock…
On this one it looks like its written Jaeger Electronic on the dial.
Jaeger Electronic, French ad, 1967.
Not sure if these clocks was only on the French market or world wide.
Anybody got a clue?
In this ad it’s even harder to see, but I think its written Jaeger Electronic on all of the dials.
Jaeger did not only put electronic movements in “modern” clocks but also in “classic” looking clocks like this one.
Jaeger Electronic, French ad, 1968.
I still don’t have any Quartz or Electronic watch/clock in my collection…
I wonder if there are more of these kinds of branches hiding in the history of Jaeger-LeCoultre..?
Thank you for reading Part #3 of this Vintage Ads Series.
Hope you enjoyed!