RAYMOND WEIL Celebrates Opening Of New Marina Square Boutique With Artistic Fervour

Nov 10, 2011,21:11 PM

SINGAPORE - Leading Swiss watchmaker RAYMOND WEIL commemorates its 35th anniversary with the unveiling of its new Singapore boutique at Marina Square. The opening also witnessed the launch of the boutique exclusive freelancer Crazy Time collection, and saw the brand affirm its commitment to the development of the arts in Singapore.

Over 100 guests turned up for the opening – a glitzy affair fuelled by exquiste champange, canapes, and enchanting live performances hosted by media celebrity and theatre stalwart Adrian Pang.

(From L-R) Ong Ban, Stephan Ritzmann, HE Mr. Jörg Alois Reding, Swiss Ambassador to Singapore, Elie Bernheim, Irene Ang,
Adrian Pang, Agnes Sng and Dirk Paulsen

The evening was graced by several notable VIPs, including Mr Elie Bernheim, Director of RAYMOND WEIL and grandson of the brand’s eponymous founder, and Mr Dirk Paulsen, Director of C. Melchers GmbH & Co. (Singapore). They were joined by Ms Agnes Sng, General Manager of RAYMOND WEIL South East Asia, as well as special guests His Excellency Mr. Jörg Alois Reding, Swiss Ambassador to Singapore, Mr. Stephan Ritzmann, Group Chief Executive Officer of Sincere Watch Limited, and Mr Ong Ban, Chief Executive Officer of Sincere Watch Limited.
Also in attendance were Friend of RAYMOND WEIL, Irene Ang, and celebrity guests Hossan Leong, Jazreel Low and Keagan Kang.

As guests mingled in the lead up to the boutique’s opening, they were treated to exclusive live performances by Nathan Hartono and Rachel Marley. The duo are part of the cast of Spring Awakening, a local production of the award-winning Broadway musical staged by local theatre company Pangdemonium Productions.

Elie Bernheim, Director of RAYMOND WEIL, sharing with the guests RAYMOND
WEIL’s heritage of arts patronage globally

In a special announcement, Mr Bernheim revealed that RAYMOND WEIL is partnering Pangdemonium Productions to help develop theatre arts in Singapore in 2011 and 2012. This collaboration is the latest in a long line of RAYMOND WEIL’s global initiatives to enrich the arts community through exclusive partnerships.

(From L-R) Ong Ban, Chief Executive Officer, Sincere Fine Watches, Stephan Ritzmann, Group Chief Executive Officer, Sincere Watch Limited,
Elie Berheim, Director, RAYMOND WEIL S.A, Dirk Paulsen, Director, C. Melchers GmbH & Co
and Agnes Sng, General Manager, RAYMOND WEIL, South East Asia

The evening’s biggest star, however, was the new 300-sq ft RAYMOND WEIL flagship boutique. After the ribbon cutting ceremony, eager guests were ushered into the store’s luxurious and lavish realm. Awash in cream and dark chocolate tones, and accentuated by mood lighting and plush armchairs, the boutique enticed guests with a comprehensive selection of RAYMOND WEIL timepieces, including the Parsifal, Shine, Nabucco, and Maestro collections.

Display of the RAYMOND WEIL Singapore Boutique Exclusive - Freelancer Crazy Time Limited Edition

Display of the RAYMOND WEIL Maestro Ladies and Jasmine collections

Guests with a keen eye for exclusivity were undoubtedly thrilled by the freelancer Crazy Time for ladies, a limited edition collection exclusive to the flagship boutique. The chic selection comes in four boldly coloured models with matching dials and straps in poppy, lilac, emerald and orangeade. Each watch is a sparkling wonder that features 66 diamonds on the case and 12 diamonds on the dial. Powered by a Swissmade automatic movement visible through a window on the dial, the model is a gem of a watch – and a fitting timepiece to crown the lively unveiling of RAYMOND WEIL’s latest retail milestone.

Press Release

Additional Pictures of the Evening ...

Dirk Paulsen, Director, C. Melchers GmbH & Co, thanking the partners for their support of RAYMOND WEIL.

Nathan Hartono and Rachel Marley performing a duet from Pangdemonium’s 2012 production, Spring Awakening

Welcoming the VIPs into the boutique ...

Ong Ban, Agnes Sng, HE Mr. Jörg Alois Reding and Dirk Paulsen

Some Guests attended the Boutique Opening evening

#02-133A, Marina Square
Singapore 039594

This message has been edited by Kong on 2011-11-11 05:55:09

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