Ornatus-Mundi
[Zenith]
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Geneva Watch Fair 2017: TAG Heuer/Hublot/Zenith exhibit publicly on boat, opening with Mayor of Geneva and Zenith CEO Jean Claude Biver - & novelties!
LVMH's watch division has made the fantastic decision to present their watches, free and open to the public, on a boat moored in front of the Beau-Rivage Palace.
The ZENITH stand is open to the public from Mondays to Fridays, from 8AM to 8PM.
I arrived right in time for the official opening ceremony yesterday, held in a freezing cold Lake a Geneva at 18:00, in the presence of more than of 550 guests:
Moods fired up instantly when the ever energetic LVMH Watch Division President Jean-Claude Biver, CEO of TAG Heuer and Zenith, joined by Mr Guillaume Barazzone, Mayor of Geneva, cut the ribbon and invited the guests on board to reveal their new 2017 collection.
For us Zenith lovers, there were two outstanding models: the new El Primero 36.000 VPH (42mm ceramised Aluminium case)...
...the lovely 38mm Heritage 146, available in cool blue and warm brown:
For all this, enthusiasts and CEO were equally excited!
I shall come back to you with more images later!
Best,
Magnus
Geneva Watch Fair 2017: TAG Heuer/Hublot/Zenith exhibit publicly on boat, opening with Mayor of Geneva and Zenith CEO Jean Claude Biver - & novelties!
