H. Moser & Cie. terminates campaign promoting its Swiss Icons Watch and will not be auctioned off

Jan 12, 2018,05:56 AM
 

Dear H. Moser friends and others,

 

No one said #MakeSwissMadeGreatAgain would be easy...

 

You might have noticed that we have stopped our campaign promoting our Swiss Icons Watch.

 

While our objective was to pay tribute to the great founders of our beautiful industry and warn against certain practices of others, the message was unfortunately sometimes misunderstood.

 

As such, the Swiss Icons Watch will therefore no longer be presented and won’t be sold to raise funds to support education and training of young Swiss Watchmakers.

 

But fear not, we still have a number of surprises to share with you next week at SIHH.

 

Yours sincerely,

 

Edouard Meylan

CEO H. Moser & Cie.


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Our discussion post in HoMe forum on this topic is here:  www.watchprosite.com


 




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The Punch Line, or Blowback?

 
 By: Tim_M : January 12th, 2018-07:34
Honestly, I couldn't tell whether the original announcement was a publicity stunt joke/hoax (i.e., a photoshop by Moser) **OR** an actual attempt at parody with a real example produced for auction. Is this the punchline of the joke or a real case of someb... 

I think it's the latter [nt]

 
 By: AnthonyTsai : January 12th, 2018-07:37

Couldn't understand the message well enough - to misunderstand it

 
 By: Ammerix : January 13th, 2018-08:09
As for "warn against certain practices of others" - what may these be? The choice of the word *warn* is intriguing. If he had written: "draw attention to certain practices of others", I might have a clue, while still remaining stuck with *certain practice... 

Imagine a watch that steps on the toes of almost the big 4 of Swiss watches, do anyone think it will be allowed?

 
 By: iceheller 1945 ✌️ : January 13th, 2018-09:41
But I do like the “F” watch though. Guess after buying it, you dun need to buy the others Brands. 😆 ...  

So, was this thing ever actually produced? Did any get released?

 
 By: JToddH : January 25th, 2018-18:32
It would be quite collectible in a "Ripley's Believe it or Not" sorta way.

Wow !

 
 By: Costa (aka Connie) : February 6th, 2018-19:48
This is on par with The New Coke blunder in the early 1990s. What were they thinking writing that announcement that way. Time for a new CEO.

What?

 
 By: alphabeta81 : February 16th, 2018-22:08
New Coke was released, killed the brand, and a major global brand it was This was done in jest, a single piece edition as satire, that got them a ton of press and many collectors appreciated a brand that shows it doesn't take itself too seriously. And by ...