AnthonyTsai[PuristS]
22937
H. Moser & Cie. terminates campaign promoting its Swiss Icons Watch and will not be auctioned off
Jan 12, 2018,05:56 AM
Dear H. Moser friends and others,
No one said #MakeSwissMadeGreatAgain would be
easy...
You might have noticed that we have stopped
our campaign promoting our Swiss Icons Watch.
While our objective was to pay tribute to the
great founders of our beautiful industry and warn against certain practices of
others, the message was unfortunately sometimes misunderstood.
As such, the Swiss Icons Watch will therefore
no longer be presented and won’t be sold to raise funds to support education
and training of young Swiss Watchmakers.
But fear not, we still have a number of
surprises to share with you next week at SIHH.
Yours sincerely,
Edouard Meylan
CEO H. Moser & Cie.
======
Our discussion post in HoMe forum on this topic is here: www.watchprosite.com
Comments:
view entire thread
The Punch Line, or Blowback?
By: Tim_M : January 12th, 2018-07:34
Honestly, I couldn't tell whether the original announcement was a publicity stunt joke/hoax (i.e., a photoshop by Moser) **OR** an actual attempt at parody with a real example produced for auction. Is this the punchline of the joke or a real case of someb...
Couldn't understand the message well enough - to misunderstand it
By: Ammerix : January 13th, 2018-08:09
As for "warn against certain practices of others" - what may these be? The choice of the word *warn* is intriguing. If he had written: "draw attention to certain practices of others", I might have a clue, while still remaining stuck with *certain practice...
Wow !
By: Costa (aka Connie) : February 6th, 2018-19:48
This is on par with The New Coke blunder in the early 1990s. What were they thinking writing that announcement that way. Time for a new CEO.
What?
By: alphabeta81 : February 16th, 2018-22:08
New Coke was released, killed the brand, and a major global brand it was This was done in jest, a single piece edition as satire, that got them a ton of press and many collectors appreciated a brand that shows it doesn't take itself too seriously. And by ...