AnthonyTsai
[PuristS]
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Eberhard & Co. and JD.com sign agreement to distribute the Swiss watchmaking brand in China
On Wednesday, a new partnership was signed in Geneva between historic Swiss watchmaking brand Eberhard & Co. and Chinese e-commerce giant JD.com . The two partners expect that the distribution agreement will facilitate commercial development for the Bienne-based Maison, which has just celebrated its 130th anniversary and enhance the portfolio of premium Swiss brands available on JD.com om.
Eberhard & Co.
and JD.com sign agreement to distribute the Swiss watchmaking brand in China
Eberhard & Co. is already renowned amongst Chinese aficionados of fine
watchmaking, principally on account of its star products: Chrono 4 and 8 Jours
(Maison patents). It is now aiming to introduce other lines, which have already
achieved great success in Europe and the US, in particular the Scafograf
collection, launched in 2016 following in the footsteps of the famous 1960s
version of the collection with the same name.
JD.com is China’s largest retailer, online or offline, as well as the country’s
biggest Internet company by revenue. The company sets the standard for online
shopping through its commitment to high quality and authenticity, and thus is
the ideal channel for Chinese consumers looking for high-end watch collections.
