I contacted JLC yesterday and inquired about a catalog, They informed me they no longer produce any catalogs, everything is online now, which was the response I expected. I will miss getting them, they were so nice, nearly coffee table book quality. I cou...
JLC is selling a tangible luxury product; they should offer a tangible luxury catalogue. A very disappointing way by JLC to squeeze out a bit of extra cost savings. John
but they too soo will most likely be only "online" which I find sad. I know it is all dollars and cents related and I get that, just find it sad as I always enjoyed the catalogs.
but I am on the list for a Cartier catalog when they become available and also have an Omega catalog coming, I will keep them both. I wish I really had the last hardback edition from JLC however, I should have NEVER disposed of the ones I had.
No more catalogs. Customers want, but the brand refuse to listen. In my opinion there is no reason quit a catalog, due customers are willing to pay. Horology is a detailed world, so even a pen with a logo of a watch brand on it is a sign they take every b...
Often times marketing teams look at their budgets, wonder why they spend so much on print, and steal the print budget for something more "on trend" which today usually means something digital. If you're the guy in the room that wants to keep or worse yet,...
Online/social media ads are ephemeral. You scroll past them in 1/10 of a second and they're gone. A coffee table book, OTOH, makes a lasting impression. I'm glad I held onto the JLC catalogs I do have.
They’re selling the most analog of analog products - then penny pinch on the catalog and take it digital. The irony of it all. If customers follow that logic too - we should all be wearing quartz or no watch at all