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BREAKING: OFFICIAL STATEMENT from Edouard Meylan, CEO H. Moser & Cie., on immediate abandonment of Swiss Icons Watch
Dear H. Moser friends and others,
No one said #MakeSwissMadeGreatAgain would be easy...
You might have noticed that we have stopped our campaign promoting our Swiss Icons Watch.
While our objective was to pay tribute to the great founders of our beautiful industry and warn against certain practices of others, the message was unfortunately sometimes misunderstood.
As such, the Swiss Icons Watch will therefore no longer be presented and won’t be sold to raise funds to support education and training of young Swiss Watchmakers.
But fear not, we still have a number of surprises to share with you next week at SIHH.
Yours sincerely,
Edouard Meylan
CEO H. Moser & Cie.
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BREAKING: OFFICIAL STATEMENT from Edouard Meylan, CEO H. Moser & Cie., on immediate abandonment of Swiss Icons Watch
Dear H. Moser friends and others, No one said #MakeSwissMadeGreatAgain would be easy... You might have noticed that we have stopped our campaign promoting our Swiss Icons Watch . While our objective was to pay tribute to the great founders of our beautifu...
No surprise ultimately!
When you play, sometimes you win and sometimes you lose. Best wishes Alkiro
Agree!
I think he has dared to much and bothered too many brand...I find the idea funny but would have been funnier if it was just designed/teaser, I real watch make me think "Moser does not have the courage to fight in its onw mkt"...Just my opinion! cheers Fla...
I'm obsessivelly look at the 2018 SIHH...
as I think all of you, well, I'm very curious now! best wishes Flavio
A few of the elements Moser appropriated here are patended...
such I can very much understand they got even sued. If one is careless (for lack of a stronger word) enough to try to mock the lack of innovation while violating competitors' intellectual property, than this could very well be the result... oh this fine i...
Even if I understand this
I worked some time myself in the Intellectual Property business, I think, although this watch is clearly not acceptable from that point of view, everyone knows that this is a one off. Above all it is as ugly as hell which was the intend I suppose. I still...
"Karma is a bitch" lol
I can think of more than a few people who will learn this sooner or later...😆😂
Yep!
Too bad they didn’t have the ⚽️ ⚽️ to go through with it. I thought the project was witty!
Yup Arie ...
.. these days people get offended very quickly ... Watch your back mon ami ;-) Bim
Some people have never heard of that ....
... especially the ones that take themselves oooh soo serious my friend. I think it is a sad decision Moser made ... . A one of Frankenpiece with several touches of humor for a good cause ....
Oh dear
That’s a shame. It was one of the more interesting statements of the year and quite frankly we could do with more of its type - if only to foster real critical discussion. Unfortunately my guess is someone lawyered up and sent a cease & desist letter beca...
+1 I would have added some rubber parts and a few paint spots
Boo hiss indeed. It was actually funny to try and spot who wasn’t aped in this masterpiece. Vacheron? ALS? JLC? The video was the best bit though. Offshore production and so on. Ouch Velociphile
HM&C got their point across, that is for sure
Maybe those other manufactures who felt aggrieved would like to contribute to the young watchmakers training fund? ;-)
Just what I thought would happen...
Moser crossed the line too far with this watch and must have received a lot of pressure and slack from the industry as a result. It was distasteful and glad they got their behinds whooped as a result. Teaches them a lesson to be more humble. - AT
Expected, but the effect of backing down is minimal
The design concept is already out and the impact of the idea is already made for us who have seen it. If the actual watch were manufactured, I guess the impact of the idea would last longer but I suspect this image is going to be legendary anyway.
And so they own today as well
... in the forums and on Instagram. I do admit to being curious what the auction results would have brought. Imagine if that watch was actually in the wild?!😂
What a pity!
What a pity! Such a clever idea. And a charming one, too, not least because it makes me smile each time I look at it. I suggest that you reverse the decision and keep it!
It was a superficial joke
and it was barely above sophomoric humour. It was funny but not enough of a thoughtful exercise by a firm that represents different types of buyers. Mr. Meylan is 40-years-old and a very young CEO so he should be given some leeway for mistakes but he repr...
Doesn't matter anyway if they stop this project.
Chinese fake (of a 'fake') production probably already at 100 % now
Humor in disguise.
To me, HMC is known for digging the Swiss big guns on the whole. They first remove “Swiss made” label on dial after the Swiss federal court or something barely re-enforce Swiss made criteria. Then they remove their brand name and when Apple Watch came int...
A Wonderful and Too Accurate Satire Magnified
The satire was so good, many, including myself, thought that yet another watch mfg. had sold out and released one more boring 'luxury sports' watch. As soon as I heard the word 'satire;' however, I got the joke. What's more; so did everyone else. I was su...
