Refurbished Chopard Boutique in Harrods department store, London

Oct 14, 2016,17:36 PM
 






Refurbished Chopard Boutique in Harrods, October 2016


Dear forumners,

Our last report about the Chopard Boutique in Harrods of London was in November 2015.



Old Chopard Boutique in Harrods, 2015




Old Chopard Boutique in Harrods, 2015

The old design motifs were based on those from the New York boutique.


The clientele at Harrods are from a particular demographic -- largely from the Middle East and China  -- with expansive budgets and expensive tastes.

A select few of the Chopard Boutiques are designated Red Carpet boutiques because of the preponderance of items from that collection as well as the L.U.C watches. The most recent report of that style was about the Chopard Boutique in the Dorchester Hotel, London




Karl-Friedrich Scheufele and Chopard GB team


Last Tuesday 12 October 2016, the Chopard Boutique in Harrods was reopened after months of refurbishment.

Chopard co-President Karl-Friedrich Scheufele congratulated the team for refreshing the ambiance at the boutique.

Your intrepid PuristS moderator was ensconced like paparazzi to capture the moment  smile


The new layout has sweeping curves that draw customers into the store to get up close to the products.

The rich, red, velvet furnishings look and feel luxurious but the light wooden floor retains the spacious atmosphere.

Perhaps the most obvious change is an alcove at the back left of house that can be discreetly partitioned with heavy drapes for private viewing.





Chopard Boutique in Harrods October 2016




Chopard Boutique in Harrods October 2016




Chopard Boutique in Harrods October 2016




Chopard Boutique in Harrods October 2016




Chopard Boutique in Harrods October 2016








Chopard Boutique in Harrods October 2016




(L-R) Romain Giovannetti (Boutique Manager), Karl-Friedrich Scheufele (Chopard co-President) and Jean-Baptiste Maillard (General Manager Chopard GB)


We all agreed that the new layout is more conducive for discreet large purchases and spontaneous walk-in traffic.

Of course, Behind the Red Curtain is the desired destination for there is where Chopard fantasies begin.....


If you are near Harrods store during your next trip to London, please do visit the Happy Palace of Chopard and say hello to Romain, Rita and Ruta.

Just don't get the ladies mixed up!


Regards,

MTF



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Comments: view entire thread

 

Very elegant boutique. Bravo to Chopard

 
 By: Bill : October 14th, 2016-19:10
Thanks MTF for another great review. Bill [typographic]

I like the changes for minimal outlay

 
 By: MTF : October 15th, 2016-02:08
Of course, there are building code restrictions when confined to a fixed space inside Harrods . The old boutique had no private alcove for the ladies from the Middle is the biggest improvement and they could add one more curtain for complete privacy. The...