Swatch Group Announce Fall In Sales..,

Jul 17, 2019,03:59 AM
 

Swatch has reported falling sales and profits.Nett income fell 11% to 415m Swiss francs (£340m; $420m) in the first half. Sales fell 4.4%.

Swatch has tried to stop the flow of unofficial sales of its watches and sales have been hit by political trouble in one of its most important markets, Hong Kong.

Swatch has been taking action this year to stop its watches being sold at steep discounts online and has stopped supplying some dealers completely and some have been warned about their activities.The crackdown had cost it more than 100m Swiss francs in sales, but Swatch said it would have long-term benefits.In particular the company is worried that its brand was being devalued, as unauthorised retailers were selling its watches at deep discounts.




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Hi Fab...

 
 By: Cpt Scarlet : July 17th, 2019-04:28
Swatch is trying to stop online discounting of its brands and control the market for its products.

Yes, you are right....

 
 By: Cpt Scarlet : July 17th, 2019-05:42
Apparently ADs are getting a serious reprimand from Swatch if caught.

These seem like steep discounts to me

 
 By: cazalea : July 17th, 2019-06:57
Randomly spotted on the web ...  

Ouch !...

 
 By: Cpt Scarlet : July 17th, 2019-07:48
The bottom line is that’s going to hurt Swatch Group.

Maybe because those models with discounts

 
 By: reintitan : July 17th, 2019-11:13
don't sell? Imagine that.

My thoughts, too.

 
 By: BMR : July 17th, 2019-11:34
So Swatch steps in and cuts down on the discounting only to discover that now the watches don’t sell at all. What to do now? Personally, I find many pieces to be over-priced regardless of brand, Swatch or not. I think it’s a bigger industry issue to addre...