PuristS and MB&F announce the PuristS 10th Chocolate Frog watch

Nov 29, 2010,00:20 AM


PuristS and MB&F announce the PuristS 10th Chocolate Frog watch
The PuristS’ family of horology and luxury websites (ThePuristS.com and PuristSPro.com) is celebrating its 10th anniversary in 2011, with a gathering of PuristS, friends, watchmakers and sponsors.  A number of watchmakers and brands will be issuing limited edition or piece unique watches to commemorate a decade of PuristS independence on the horological scene.

“It is apt that the first PuristS 10th watch to be announced is the Chocolate Frog from MB&F ,” said Dr Melvyn Teillol-Foo (PuristSPro CEO), continuing: “Max has been a Friend and supporter since the early days of ThePuristS.com . From the beginning, PuristS have brought independent watchmaking to popular notice and we are glad to see MB&F grow into one of the most creative Horological Labs”.

International Gathering of the Tribe 2 (IGOTT-2), LAS VEGAS, 30 May to 02 June 2011
This is a unique event bringing together members of the PuristS community from across the world.  The 2nd IGOTT event is where watch collectors, enthusiasts and buyers gather to share in the passion of high horology.  The event will take place in Las Vegas 30 May - 2 June 2011, uniting global members of the PuristS community with a series of seminars, gala dinners and watch novelty presentations. 

The last PuristS gathering had great success in Singapore (2004).  With strong demand from the community for a repeat, Las Vegas is the IGOTT-2 destination for its world class facilities and easy access for our guests coming from around the world.


PuristS 10th Chocolate Frog
The PuristS 10th Chocolate Frog watch is a limited edition of 10 pieces encased in ‘yummy’ chocolate PVD-coated Grade 5 titanium with an engraved red gold rotor.

Max Büsser declared, “We will never do another chocolate titanium Frog after this! We conceived this very special piece, specifically to honour PuristS support for ‘the little guy’.   The support of PuristS over the years for Independent Horology has been instrumental in the growth of the new wave of independent, creative watchmaking.  Without PuristS, companies like MB&F could not exist.  We are extremely pleased to be able to join them in celebrating their 10th Anniversary."

Priority for PuristS
PuristS 10th Chocolate Frog orders are exclusive through PuristSPro .  The watch will be presented by Max Büsser at IGOTT-2 on 30th May 2011. IGOTT attendees will get priority to acquire a Chocolate Frog before the offering to PuristS around the world at USD 79,000 . Deliveries will start in March 2011 for those unable to attend IGOTT-2 or those who wish to satisfy their Chocolate craving early.  To accommodate the high demand for the Chocolate Frog, please send your order requests to this email:   PuristS10th @ puristspro . com (remove the spaces)


What’s with the Frogs?

The MB&F HM3-based Frogs enable the time to be easily seen from many angles without having to turn the wrist. The Frog has aluminium domes that rotate under the sapphire crystals. Rotating domes of this size and shape posed MB&F with a number of technical challenges. The hour and minute domes are machined from solid aluminium - chosen for its optimal strength to weight ratio. The domes weigh in at just over 0.5g. They are milled first from the outside and then the inside to arrive at a paper-thin wall thickness of just 0.28 mm, which reduces their energy requirements to an absolute minimum.

The fabrication of hemispherical sapphire crystal domes to be perfectly uniform was incredibly demanding and only recently possible. Any slight imperfection in the sapphire might introduce a disconcerting magnification effect.

The Frog's unusual method of indicating time required the development of a new gear train for the HM3 engine. The Frog hour dome rotates in 12 hours compared to the 24 hour revolution of the original HM3 hour hand. As the oversized date wheel is driven from the hours, the gearing driving the date had to be reworked.

It is the meticulous attention to detail and care regarding the fine hand-finishing of the movement within its lightweight high-tech titanium case that attracted PuristS to this design.

Chocolate Frog – Specifications – USD 92,000 now.  Price INCREASE on 1st September 2011 to USD 98,500. 


Horological Machine No 3 Frog

Three-dimensional horological engine designed by Jean-Marc Wiederrecht/Agenhor;  Girard-Perregaux base.
Balance oscillating at 28,800 bph.
22K red gold battle-axe shaped ‘mystery’ automatic winding rotor.
Hour and minutes information transmitted via ceramic ball bearings to rotating domes.
Number of jewels: 36 (all functional).
Number of components: 304.

Hour indicator on one dome (aluminium dome rotating in 12 hours).
Minutes on second dome (aluminium dome rotating in 60 minutes).
Date around the movement.

Grade 5 titanium (chocolate PVD-coated) with 22K red gold rotor.
Screwed-down crown.
Dimensions (exclusive of crown and lugs): 47mm x 50mm x 16mm.
Number of case components: 53.

Sapphire crystals:

Domes and both display backs with anti-reflective treatment on both faces.


Rotating aluminium domes (0,58g)

Strap & Buckle:
Black hand-stitched alligator (chocolate thread) with 18K white gold & titanium custom designed deployment buckle.


How to order?

Write to the dedicated order e-mail:  PuristS10th @ puristspro . com (remove the spaces)

State your contact details and which model of PuristS 10th edition watch that you want.

State your PuristS log-in name to check IGOTT-2 attendance status.


About PuristSPro.com
PuristSPro.com is the premier independent moderated on-line discussion forum covering 22 Luxury brands focused on owners, collectors and watch enthusiasts across the globe.   click here

About MB&F
Two decades of experience in haute horlogerie led Maximilian Büsser to realise that the projects which gave him the most vitality and pleasure were those working with talented independent watchmakers on exciting concept watch projects. MB&F is not a watch brand, it is an artistic and micro-engineering concept laboratory in which changing collectives of independent horological professionals are assembled each year to design and craft radical Horological Machines.

Contact Information:
Anthony Tsai, General Manager PuristSPro LLC
AnthonyT @ PuristSPro . com (remove the spaces)




This message has been edited by AnthonyTsai on 2011-01-02 11:25:56 This message has been edited by AnthonyTsai on 2011-08-04 10:28:41

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Comments: view entire thread


Thanks for the post MTF

 By: AnthonyTsai : November 29th, 2010-07:52
And to the PuristS community, this is the 1st PuristS 10th announcement. This will NOT be the only PuristS 10th edition watch. My lips are sealed Cheers, Anthony

Next we have number four, 'crunchy frog'.

 By: aaronm : November 29th, 2010-08:38
That's all I can think of! A

I've never watched Monty Python

 By: patrick_y : November 29th, 2010-09:47
But this is genuinely funny! Thanks for sharing "crunchy frog" chocolate with us.

Thank you, Max, thank you, Steve!

 By: ThomasM : November 29th, 2010-08:45
Thank you for your many years of friendship, and continuing to push the envelope and bringing to watch enthusiasts around the world innovative and ground breaking timepieces which really are more kinetic works of art. It has been an honor to help in any s... 

Thank you, Thomas

 By: SteveH : November 29th, 2010-16:46
This is a very special collaboration for me. I hope to write up a more detailed account of my thoughts and experiences that led up to this piece in the near future. Best, Steve

Thank you, Steve!

 By: dxboon : November 29th, 2010-18:05

That's a very nice 'gift' back to the community, Steve ...

 By: AndrewD : November 30th, 2010-00:19
Much appreciated. I love the whimsical chocolate frog idea and I look forward to a photo with the watch peering out from a pond of real chocolate frogs - can a new owner do that for me one day? Please! And I look forward to hearing your story of the devel... 

Wow...if this is the start of what is to come...

 By: Andy : November 29th, 2010-09:30
it is going to be a very interesting time for the Purists..!! Yours, Andy.

A "ribbit" on the wrists!

 By: patrick_y : November 29th, 2010-09:47
Happy 10th Anniversary! It is a pleasure to meet the first PuristSPro 10th Anniversary commemorative timepiece. Thank you PuristSPro management, Monseiur Maximilian Büsser, and to all the wonderful moderators and participants that make PuristSPro the... 

Thanks to our friends at MB&F for crafting this sweet surprise!

 By: dxboon : November 29th, 2010-10:39
I can't wait to see the Chocolate Frog in person, and I extend my congratulations in advance to the future owners! Cheers, Daos

Brilliant. one of my favourite watches in my favourite colour

 By: G99 : November 29th, 2010-10:49
superb idea, looks the business. very catchy name as you can buy edible chocolate frogs here. sadly unless my numbers come in i'll have to let them go to 10 other purists, you lucky sods Graham

strange but nice watch ! [nt]

 By: foullis : November 29th, 2010-11:15

Congrats to PuristS and MB&F..

 By: ocwatching : November 29th, 2010-12:41

Oh Yeah!!!! [nt]

 By: big daddy : November 29th, 2010-14:16

fantastic combination

 By: aldossari_faisal : November 29th, 2010-14:31

... and Pandora's box is open

 By: Ares501 : November 29th, 2010-15:00

Very impressive first up official announcement.

 By: RJW : November 29th, 2010-15:39
As the others are announced, will they be available for immediate ordering? If so, I guess I'm going to have to check this site daily, if not hourly if it is a first-come-first served system of allotment. Regards, Richard.

very cool, bravo! (nt)

 By: ei8htohms : November 29th, 2010-16:52

Exciting announcement

 By: ED209 : November 29th, 2010-17:50

Very cool MB&F.

 By: JerryW : November 29th, 2010-20:47


 By: ticktocktimesup : November 29th, 2010-23:46
... these pieces go beyond the concept of 'timepiece' but are marvelous pieces of art. True, a bit too radical for me to wear (or perhaps I am just too conservative in my taste of watches) but whether you like it or not, its impossible to deny the creativ... 

Very very nice!

 By: lien : November 30th, 2010-13:12

Beautiful watch,

 By: michel : December 1st, 2010-11:27
great choise to be the first Purist 10th year watch, love the colors. Michel

re: PuristS and MBF

 By: DRMW : December 1st, 2010-16:29
Congrats PuristSPro and MB&F on the announcement of a PuristS 10th special piece. -MW

What a tasty treat from Max Busser

 By: i_am_Sam : December 2nd, 2010-01:55
I think this is a very very appropriate watch for the spirit of this forum... 100% purist and unique... Very lucky people are going to get these pieces... I hope they can enjoy it! Thanks for sharing MTF! Looking forward to hear more announcement from oth... 

A huge congrats to Max and the PuristSPro team.

 By: foversta : December 2nd, 2010-14:15
A Horological Machine is always a very special watch and without any doubt, the Frog is my fav version of the HM3. So I'm glad to see that the Chocolate Frog is dedicated to our community. Fr.Xavier...