A hypothetical model...

May 01, 2010,11:23 AM
 

Let's say Audemars Piguet sold their simple pieces online, and insisted that those who were interested in the high horology pieces to acquire them from actual retailers. 

To me, that would be a slap in the face if I were a person (with less financial means) who could only afford the non-complicated pieces.  However, it is a convenience feature for corporations (who are purchasing them as corporate gifts) and for time-strapped wealthy individuals who need something quickly. 

Basically, in my opinion, the internet is simply commoditizing the non-complicated pieces, they are pieces that can be easily found, easily gotten, and easily acquired. 

A simple Patek Philippe Calatrava 5000 or 6000 is just another piece that can be gotten online.  A non-complicated Royal Oak is something that be acquired online. 

Also, this is a slippery slope, today, non-complicated pieces are going to be able to be acquired online.  But tomorrow, petite complications (chronographs, annual calendars, time-zones) will be able to be acquired. 

 

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PuristSPro Interviews Mr. Francesco Trapani, CEO of the Bulgari Group

 
 By: pingtsai : April 30th, 2010-08:10
PuristSPro would like to thank Mr. Trapani for taking the time to answer our questions for this extensive e-interview. We hope it will allow members of the PuristSPro community to gain a better understanding of Bulgari as a company, from the continued sta...  

Great interview! Interesting insight on their view of....

 
 By: DRMW : April 30th, 2010-08:55
Great questions on the interview! Interesting insights on their view of the e-commerce situation. Sounds like Bulgari is committed to real watchmaking and focused on giving collectors what they want. -MW

Very interesting interview. I really think that

 
 By: patrickh : April 30th, 2010-09:28
BVLGARI is going in the right direction preserving Daniel ROTH & Gerald GENTA DNAs. Will follow with great interest their future combined creations. From 2010 collection, my major interest is to try on my wrist the Chronosprint Endurer, as Mr TRAPANI alre... 

+1 on the Chronosprint

 
 By: ED209 : May 1st, 2010-00:48
I agree with you Patrickh, based on the interview responses that Bulgari is going the right direction preserving DR and GG DNA's. Thanks for checking out the interview! Regards, ED-209

In agreement about Bulgari's direction...

 
 By: pingtsai : May 2nd, 2010-14:27
They've managed to capture the best of both worlds somehow by preserving the DNA of DR/GG and doing it in a way that existing fans can be pleased with as well as gain a number of new potential customers too. I think the cleaner looks of the watches are a ... 

A very thorough interview...

 
 By: patrick_y : April 30th, 2010-21:37
It has been made quite clear how Mr. Trapani wishes to steer the Bulgari corporation. Mr. Trapani has certainly accomplished quite a significant amount for Bulgari in his time. While I've never met Mr. Trapani, I'm quite pleased with his answers to the in... 

Oh, I am somewhat dissatisfied with the answer to the e-commerce question...

 
 By: patrick_y : April 30th, 2010-21:47
I am truly against e-commerce for large purchases such as important timepieces and important pieces of jewelry. For instance, Costco Wholesale, which is a warehouse retail chain (imagine a giant department store that sells food, clothing, and home product... 

e-commerce for entry models, no matter for me

 
 By: patrickh : May 1st, 2010-00:21
That is allow everyone, where he lives (far from an Official Boutique) to have access to his beloved watch. For high horological watches, I am quite sure BVLGARI will sell them in their own boutique or AD. Just my thoughts, Patrickh

A hypothetical model...

 
 By: patrick_y : May 1st, 2010-11:23
Let's say Audemars Piguet sold their simple pieces online, and insisted that those who were interested in the high horology pieces to acquire them from actual retailers. To me, that would be a slap in the face if I were a person (with less financial means... 

We will see in the 5 following years which typology

 
 By: patrickh : May 1st, 2010-12:48
of watches (non complicated or little complicated) should be available via internet. Hopefully, every where, far from AD or major cities with Boutique, person wishing a "luxury" watch could get one. If you look at the Chinese countrie, I do not know how m... 

Hmmm, I don't think that...

 
 By: ED209 : May 1st, 2010-01:12
Hi patrick_y, Thanks again for sharing your opinion but I don't agree with you about the negatives of e-commerce. IMO, one of the most frustrating experiences with retail shopping is inventory (or lack of) and the hassles with inexperienced or misinformed... 

Thanks for your thoughts patrick_y

 
 By: ED209 : May 1st, 2010-00:45
I agree with you, I can't wait to see the new GG and DR timepieces. I've been snooping aroung the boutiques in Honolulu and Las Vegas asking for updates Regards, ED-209 This message has been edited by ED209 on 2010-05-01 00:46:22

We share similar missions!

 
 By: patrick_y : May 1st, 2010-11:24
I've been inquiring around here in San Francisco as well. Bulgari recently opened a beautiful store in San Francisco and I am eager to see the new pieces!

Thank you for your equally thorough response Patrick.

 
 By: pingtsai : May 2nd, 2010-14:47
All your points are valid and well stated. I think it's something they are certainly aware of and doing their best to work through. They've already parI ted down the DR/GG lines quite a bit to include only the standout models. I think this is a great star... 

Mr. Trapani Interview

 
 By: ED209 : May 1st, 2010-00:43
Thanks again to Mr. Trapani for taking the time to answer our questions during the interview. IMO, Bulgari has carefully planned their development in watch manufacturing and is focused on continuing their strong history in the luxury market. One of the po... 

Thanks for the great interview Ping & Ed

 
 By: AnthonyTsai : May 1st, 2010-09:19
I can't wait to see the new Bulgari Daniel Roth & Gerald Genta pieces at the stores. I think the Endurer and the stainless steel Octo are going to be great sellers and should attract many new customers to the brand. After reading this interview, I am curi... 

Many questions still pending an answer...

 
 By: sanro : May 1st, 2010-09:31
Interesting interview! Only time will tell. I agree with Anthony that we will need at least five years to see if these changes are for the better and if they consolidate Bulgari as a top-class watchmaker or if the recent acquisitions are just diluted. I h... 

No official comments yet, but...

 
 By: ED209 : May 2nd, 2010-22:19
Hi sanro, Thanks for reading the interview, we hope it was helpful answering some important questions about Bulgari. As for the Fantasy line, there's no official comments yet, we'll just have to be a little patient to see what Bulgari has planned for the ... 

Gerald Genta Fantasy "Mickey Mouse" Watches

 
 By: pingtsai : May 3rd, 2010-07:54
The official statement from Bulgari regarding the Gerald Genta Fantasy Watches is that: At this stage of the process, they chose to "highlight the core products introduced at Basel 2010. Regarding more precisely the Gérald Genta Fantasy/Mickey Mouse ... 

Bulgari weakness.....?

 
 By: MTF : May 1st, 2010-10:16
Q. What are some strengths and weaknesses of Bulgari when it comes to watches? A. Now it is just a matter of communicating this in an effective way. Having talked with Mr Trapani for twice as long as planned, I feel he is right. Bulgari is experienced wit... 

Thanks MTF

 
 By: ED209 : May 2nd, 2010-22:21
You're right, I hope that we can share information about Bulgari thru PuristSPro especially with the new lines coming soon. Thanks for your comments and for reading the interview. Regards, ED-209

Thanks for the interview Ping.

 
 By: SJX : May 1st, 2010-20:30
Looking forward to what Bulgari has in store for the future. - SJX

Great interview!

 
 By: dxboon : May 3rd, 2010-00:13
I really enjoyed reading the interview with Mr. Trapani. In some ways, I think Bulgari has an advantage in launching a haute horlogerie line (their own solely Bulgari branded pieces, as well as the Genta/Roth watches) due to the deep respect that the Bulg... 

RE: Great interview!

 
 By: ED209 : May 3rd, 2010-20:52
Thanks Daos for reading the interview, and glad to hear that you enjoyed it! I'm curious too about what will happen with the e-commerce of Bulgari watches. Regards, ED-209

I wonder if e-commerce is...

 
 By: dxboon : May 3rd, 2010-21:22
...incompatible with the spirit of luxury goods (stating this as a general musing, not attributing this feeling to anyone in particular)? At some point, today's youth, who are practically wired into the net via their umbilical cords will be the market for... 

I will openly admit that Bulgari has been growing on me

 
 By: 219 : May 3rd, 2010-04:35
over time - not only the watches (that have a certain gravitas to their case design and aesthetics), but also the hotels, and there were always the jewelry pieces. What has always impressed me is the unique approach to whatever they are undertaking - a Bu... 

Thanks Andrew for stopping by and reading the interview

 
 By: ED209 : May 3rd, 2010-20:50
Of the 3 watches that Mr. Trapani mentioned at the end of the interview (Endurer, Octo Bi-Retro Ceramic, and Calibro 303) which one was your favorite? Or were there other novelties that interest you that Bulgari debuted at Baselworld 2010? Thanks again An... 

Thanks for the informative interview Ed and Ping.

 
 By: ATM : May 3rd, 2010-11:58
Learn something new & interesting today Regards, ATM

Thank you, Mr. Trapani, Ping, Ed, interesting read!

 
 By: ThomasM : May 3rd, 2010-12:05
I look forward to reading more...

Thanks TM! [nt]

 
 By: ED209 : May 3rd, 2010-20:50
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Thanks Ping & Ed ...

 
 By: Kong : May 4th, 2010-04:41
for the e-interview with Mr.Trapani. In term of manufacturing capabilities, Bulgari is already there. Will be extremely interested to follow how Bulgari will crank their marketing to educate and up the perception of the Brand. Bulgari is not alone in this... 

Thanks for reading Kong! [nt]

 
 By: ED209 : May 7th, 2010-17:54
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